Alison Coleman is a freelance business journalist with a special interest in entrepreneurs and business start-ups, sustainable business and social responsibility. She has written for publications such as Financial Times, Financial Mail on Sunday, Express Newspapers, EUCommerz and Hays Journal. She is a recent convert to the social media scene and believes it is a journalist's most valuable tool. She also loathes the doommonger economist think tanks that talk us down and prefers to believe that Britain will prevail in the current challenging economic climate.
Website URL: http://www.alisoncoleman.co.uk
‘The customer is king’ is one of the most overused sound bites in business. It’s also one of the most meaningless.
We've all had those Eureka moments, when the penny drops and suddenly you have a brilliant idea. Successful entrepreneurs are no different, except that their ‘Aha’ moments become the key milestones in their business journeys, as these guys were keen to tell me…
We all get a buzz out of breaking the rules now and then; crossing the road when the green man isn’t flashing; using a neighbour’s bin when your own is full, mostly with impunity, (by the way, I don’t personally do either of theses, in case my neighbours are reading this.) So why do we get so wound up over the rules on the use of social media?
They are the qualities shared by all successful entrepreneurs; skill, vision, determination, and when it comes to making tough decisions, balls. What has tested the mettle of these exceptional business leaders? Here they reveal their bravest business decisions…
I thought I'd got the hang of this social media malarkey; worked out where the people I like to connect with hang out, (LinkedIn and Twitter), which platforms were of least business value to me (Facebook) and which ones I should be investing more time in (Google+).
Entrepreneurs are creative, resourceful individuals, with the vision and drive to make things happen. But goals are rarely achieved in isolation, and even the most successful business makers have taken inspiration from others along the way, which they are happy to share with us…
Ask most business owners which media opportunities they consider most valuable and they'll probably say the ones that reach their potential customers.
‘I’ve always wanted to be my own boss,’ Those are the words I almost always hear after I’ve asked my interviewee the $60 million question, ‘What made you decide to start a business?’
I have to be honest; being a journalist would be a lot tougher without the help of the PR industry. They keep me supplied with business news, stats, case studies, and when I need specifics of one or all of these things when I’m on a tight deadline, I can count on the best of them to deliver.
Two months shy of two years on Twitter and I’ve reached a major milestone; my 6,000th tweet. As one of my best and wisest Twitterpals pointed out, I needed to make it count. The question was, how?