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Ben Austin

Ben Austin

Ben Austin is a no-nonsense start-up catalyst. Passionate mentor. Creator of brand strategies. But that’s when he’s in the office. When he’s got his shorts on, he’s a travel junkie. He’s a world pen pal. He’s excited about life. You can reach out to him at The Ben Channel.

Website URL: http://www.thebenchannel.co.uk/my-blogs

Monday, 07 November 2011 08:39

Denmark: Big Things Come in Small Packages

So there I was in Aarhus, Denmark. Touched down in the smallest of planes, and after the shortest of flights, you could forgive me for thinking I'd been short-changed on this travel expedition. For usual flight durations, I'm used to racking up double digit hours that leave me a little cranky with a stiff neck. 
If I asked you to be unreasonable, I imagine you'd immediately think negatively of the idea and perhaps be perturbed. Why? Because that's what society has driven into us. To be unreasonable is to be against the fabric of fair, no? To be against the constitution. To risk not getting along with others. To be an outcast and therefore creating a problem. Whereas being unreasonable to me simply defines a way of being diverse where there's a very good reason to do so. I actually think when considered, it can be a smart way to be.

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