Colin Cather

Colin loves brands so much he made one of his own. Burnt Sugar began selling crumbly fudge at Borough Market and went on to sell in Waitrose, Tesco and other big shops. Burnt Sugar beat the confectionery Goliaths to win The Grocer’s Branded Excellence Award, the Observer said it’s “the world’s best fudge” and sweet-lovers still say “mmm.” Now, as Brilliant Mistake, Colin likes to share the love by helping businesses, big and small, to unleash their brands’ specialness.

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