Linda Cheung is the CEO of CubeSocial and HonestyBoxx. A former blue chip escapee and social media cynic, she now champions entrepreneurship and is a thought leader on the use of social media for business. Follow Linda’s start-up journey via the web (http://honestyboxx.com) and Twitter (@LindaCheungUK)
Website URL: http://cubesocial.com/
Previous readers will know that I’m a blue-chip escapee who has found start-up to be a roller-coaster – exciting, exhilarating, and sometimes terrifying! HonestyBoxx is the latest evolution of my start-up journey. Here are its 4Ws.
When my business partner and I quit our jobs to start our own business, one of the unexpected challenges we faced was the lack of a network with which to share ideas.
If you’re a B2B marketer planning to use social media to target prospects, here’s a cautionary tale about how not to do it…
You want to use social media to market your business… But where and how should you start? Should you spend your time on Twitter, Facebook or something else? And how do you begin to get followers and fans?
I admit to having little knowledge of life outside the M25 before I left the City for a Start-up in Basingstoke. The gulf between my old and new lives initially seemed so huge you’d think I’d moved countries, rather than 50 miles!
If you’re hesitant about using social media for business, don’t worry: I was too.
Jillian Ney’s recent blog Klout… and how it can be manipulated made me think of the phrase: “Lies, damned lies, and statistics”.