If you’re a B2B marketer planning to use social media to target prospects, here’s a cautionary tale about how not to do it…

Entrepreneur Country’s Accelerate 2011 Forum was billed as their “most interactive event ever”. I was very curious what this might mean given that I contribute to the EC Blog from a social media perspective.

You want to use social media to market your business… But where and how should you start? Should you spend your time on Twitter, Facebook or something else? And how do you begin to get followers and fans?

I admit to having little knowledge of life outside the M25 before I left the City for a Start-up in Basingstoke. The gulf between my old and new lives initially seemed so huge you’d think I’d moved countries, rather than 50 miles!

If you’re hesitant about using social media for business, don’t worry: I was too.

Jillian Ney’s recent blog Klout… and how it can be manipulated made me think of the phrase: “Lies, damned lies, and statistics”.

Billed as “The awesome annual conference for tech startups in Europe”GeeknRolla was launched just two years ago in 2009. In 2010, over 500 attended despite the travel chaos caused by thevolcanic ash cloud. People in the know told me I HAD to go…