Tom joined Entrepreneur Country in 2011 as Marketing Manager having previously worked in online for Incisive Media. Tom became involved in online marketing after completing his BA Marketing and Advertising degree and has worked across 10 different websites and 3 conferencing platforms before joining the Entrepreneur Country team. Tom is passionate about developing websites, the growth in viral marketing and multi-channel campaigns.
A keen traveller, Tom has lived across Eastern Europe, Southern Africa and briefly in America.Follow @TomPetersonUK
Website URL: http://www.twitter.com/tompetersonuk
Va Va Voom! is as sexy as they come in the world of advertising catchphrases. Ever since it was first spoken by the charismatic French goal machine Monsieur Thierry Henry for Renault it has been an advertiser’s dream come true.
We all make mistakes, have things go wrong which are out of our control or even have people question our brand's legitimacy. So what do you do? Some will hide, others will sweep it under the carpet, and you may even have people try the old Football trick and take it to the courts. Then there are a few innovative individuals who will run with it and enjoy great success.
Mark Zuckerberg once said; “Advertising on the web is less about just hitting someone with a message...It's about engagement.”
Over the weekend you may have been planning your evening around Strictly Come Dancing or The X-Factor. However, if you were like me - your eyes would have been glued to another phenomenon which represented the past, present, and the future of broadcasting all encapsulated in a single leap into the unknown... it was the day that YouTube truly shone.
Travel disruptions, traffic, G4S, tourists, rain & Olympic lanes; we Brits and residents of London love a good moan but enough is enough! Britain has never been on the spotlight like it will be in 10 days time, your streets, your culture, your capital & your businesses will be on show, so let's make it count!
At the Entrepreneur Country ‘30 Day Challenge’ Workshop in association with Constant Contact and Nabarro, one of our speakers proclaimed ‘When do you work best? When you are happy’! The speaker was Henry Stewart, who is the CEO of the Happy Group...which can tell you a lot about his disposition. It got me thinking, when am I happiest when working? And when are marketers happiest?
In my previous post about sexism in advertising, I displayed my annoyance at how men are perceived to be emotionless slobs. Now I tackle the subject of women in TV adverts, in the most scientific and age-defying way possible.
In the past I have been annoyed to say the least by an alarming trend of adverts which degrade the art of advertising and get under my skin. They look down at their consumer and play to the growing tabloid culture of treating people like infants. Be warned, the following videos are not a great reflection of the (sometimes brilliant) British advertising scene.
A lot of people have joined Google+ and have found it a bit of a damp squib. I have been on it for a couple of months and think it is pretty… dull. So what’s the point of the service?
And the answer is simple… advertising.