Mark Zuckerberg once said; “Advertising on the web is less about just hitting someone with a message...It's about engagement.”

Over the weekend you may have been planning your evening around Strictly Come Dancing or The X-Factor. However, if you were like me - your eyes would have been glued to another phenomenon which represented the past, present, and the future of broadcasting all encapsulated in a single leap into the unknown... it was the day that YouTube truly shone.

Travel disruptions, traffic, G4S, tourists, rain & Olympic lanes; we Brits and residents of London love a good moan but enough is enough! Britain has never been on the spotlight like it will be in 10 days time, your streets, your culture, your capital & your businesses will be on show, so let's make it count!

At the Entrepreneur Country ‘30 Day Challenge’ Workshop in association with Constant Contact and Nabarro, one of our speakers proclaimed ‘When do you work best? When you are happy’! The speaker was Henry Stewart, who is the CEO of the Happy Group...which can tell you a lot about his disposition. It got me thinking, when am I happiest when working? And when are marketers happiest?

In my previous post about sexism in advertising, I displayed my annoyance at how men are perceived to be emotionless slobs. Now I tackle the subject of women in TV adverts, in the most scientific and age-defying way possible.

In the past I have been annoyed to say the least by an alarming trend of adverts which degrade the art of advertising and get under my skin. They look down at their consumer and play to the growing tabloid culture of treating people like infants. Be warned, the following videos are not a great reflection of the (sometimes brilliant) British advertising scene.