Businesses don’t go bust because of a lack of profitability. They go bust because they run out of cash.
A well-drafted business plan is crucial when raising finance or trying to attract investment, but it is also, of course, an essential tool for the successful management of a business. A carefully researched ‘roadmap’ which includes the right information provides focus, prevents business drift and reduces risk. It will help you and your team to prioritise, set and achieve your goals.
You will have to deal with many unexpected events during your business life, but by ensuring you do everything you can to anticipate scenarios and outcomes you’ll be better equipped for a fast and effective response as and when they arise.
Great ideas are two a penny, but great businesses are rare. Businesses that achieve scale and long-term success share distinct characteristics: vision, strong leadership, an enthusiastic and effective management team, great products or services and a clear value proposition. They regularly challenge the status quo, finding a better or different way to achieve their goals and overcome their competition.
Rajesh Sharma, Head of International Tax at Smith & Williamson was one of our keynote speakers at the 2011 EC Born Global Workshop.
As the recession started to grip, most professional firms responded by cutting costs. They started with the obvious ones, such as training, advertising and investment in IT. Ironically, these are the areas that should receive additional spending in difficult times, to provide or enhance a distinguishing feature and thereby set the firm apart from the competition.
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