When you try and describe the internet what metaphors do you tend to use? Is it a “series of tubes” to you? A place? A river or ocean? Something organic, living, evolving? None of the above? All of the above?
When selling online it is vital that considerable thought and planning goes into marketing and promotional strategies. Due to the nature of the web, the smallest mistakes can greatly affect business credibility, sales and consumer reception. The chosen domain name for your e-commerce site in this respect can arguably be considered to be one of the most important considerations for businesses. It is the portal whereby all online sales originate. If your domain is difficult to find, does not sell your services well and is easy to forget, selling online will be difficult.
More and more advertisers are flocking to the internet across the globe, with the UK leading on the total proportion of advertising spent on the internet (29 per cent) – almost double the level for global internet advertising (15 per cent). UK online advertising spend in 2010 was almost the same as TV advertising (30 per cent), increasing by 16 per cent to reach £4.1bn
Ofcom research into the prices consumers pay for their communications services has found that prices in the UK compare favourably to those available in other countries.
More consumers in the UK use the internet for shopping than other major countries, a new Ofcom report reveals. They also watch more TV online, use their mobiles more to go online and play more games on their phones.The report also reveals that UK customers are paying lower prices for their communications than many consumers across the world.
The Government must get its policy on broadband right by ensuring that everyone has access to adequate broadband as a new report from the Federation of Small Businesses (FSB) shows online trade is vital for growth.
Steve Blank, author of the acclaimed “Four Steps to the Epiphany” has learned more than most entrepreneurs about the secrets to engineering a satisfactory valuation and exit. And he’s identified how those routes to liquidity have changed over time. Now he’s suggesting (and he’s not alone) that we may be entering a New Internet Bubble. So are we really heading Back to the Future, and facing a return to dot.com madness?
David Willetts, Minister for Universities and Science, today announced £7.2 million of investment that could revolutionise the internet.
The six-year 'Photonics HyperHighway' project will bring together world-leading scientists from the University of Southampton and the University of Essex with industry partners, including BBC Research and Development, to pioneer new technologies that could make broadband internet 100 times faster.
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