Bustling with energy and bursting with ideas Entrepreneur Country has been the sounding ground for revolutionary innovation in thought leadership, with the global economic and business lexicon embracing Ecosystem Economics (TM). Innovation is so much more than just a technology or a product, it’s about business models, perception and vision and Ecosystem Economics refers to the business model design and implementation in a network where the economics are inclusive/shared such that the consumer and each party shares in the upside.

On the 21st February, Entrepreneur Country will be hosting the "Follow The Entrepreneur" Forum at the Royal Institution of Great Britain, where thought leaders will share with you their insights on the importance of the relationship between the David’s and Goliaths of our economy. The fundamental question to ask (whether you are David or Goliath) is - "In whose interest is it for me to be successful?" There are always Natural Allies for your success, but you may have to think laterally, and find the adjacent, non-obvious players for your game of chess.

As we move into 2012 you will begin to hear more about Ecosystem Economics as we build a dialogue about the importance of partnership, collaboration and synergy. Business is no longer linear or hierarchal; instead it is an asymmetrical game, where we should all be focused on finding our natural allies.