Matt Thomas, Shaa Wasmund
Your ultimate guide to starting a business
The list of contributors reads like the who’s who of the entrepreneur scene, including: Theo Paphitis, Deborah Meaden, Simon Woodroffe and Rachel Elnaugh (all Dragon’s Den), Bob Geldoff, Sahar Hashemi, Luke Johnson, James Dyson, Martha Lane Fox, Tim Campbell and Michelle Dewberry (winners of The Apprentice), Michael Birch (Bebo), Kanya King (MOBOs), John Bird (Big Issue) as well as other relevant names such as Tim Ferris (4-hour work week) and Peter Mandelson MP.
SMARTA.com was launched by Theo Paphitis and Deborah Meaden. This definitive book imparts all SMARTA’s wisdom and covers every element from planning and research, to strategies for survival, expansion and exit. The book is crammed with contributions from every leading entrepreneur the UK has to offer and will fast become a book shelf essential for any entrepreneur or small business owner.
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ISBN: 978-1-907312-52-6 | Paperback | 334 pages | November 2010 | RRP: £19.99
