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News & Features Business Know-How Are business coaches just a fad?

Are business coaches just a fad?

Written by Will McKee on Wednesday, 04 April 2012 16:31
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All of a sudden, life and business coaching has become the latest fad. Good counsel is invaluable, but it appears to me that much of the current coach offering is shallow in the extreme. This shallowness is often due to the absence of the most important criterion for the selection of an advisor – experience.

If there is one attribute that demonstrates the value of experience in the ‘University of Life’ over the acknowledged value of a high class, formal business education, it is the ability to make good decisions in the context of ambiguity. And ambiguity is everywhere for those of us who run businesses.

Henry Mintzberg’s assertion that “university MBA classrooms produce hubris rather than leadership excellence” goes somewhat further than I would want, but there is more than a grain of truth in what he says.

Sure, in a classroom, students can dissect all the theory of management or leadership and write theses on communication, motivation and negotiation, which gain top marks and, in due course perhaps, a job in McKinsey, Bain or PwC.

Then, from their lofty position of knowledge and black or white solutions, these geniuses can counsel us in how to run a business – but they have never run or led anything themselves.

The wise leader certainly will take advantage of the intellectual horsepower that these clever people can deliver, but will also be very selective in the advice he/she takes.

If you are learning to ride a bicycle, you will only really trust a teacher who has actually ridden one and can demonstrate proficiency in the art. In contrast, a physics PhD can explain to you on paper the theory of balance and velocity; but will fail to teach you to deal with the counter-intuitive ambiguities that cause the inevitable crash.

Get a coach who can ride a bike!

Will McKee

Will McKee

Will McKee (MSc, FCIM, FIOD) is one of Ireland’s most experienced board directors. His successful executive career has been complemented by non-executive roles as chairman or director of a number of leading international companies.

Will’s competence is derived from a strong marketing and commercial background with a rigorous business education as an alumnus of the Harvard Business School and regular participant at general programmes at HBS, Henley and IMD Lausanne.

The first ten years of Will’s working life from 1966 were spent as an international marketing executive in the textiles industry.  He worked in the North American, Asian and European markets.  Much of his business experience and knowledge has been directly applied to helping companies to trade internationally.

Will has hands-on experience of running international businesses in the following sectors: medical devices, food, engineering, giftware, business consulting, and fashion.

In July 2002, Will was awarded a Special Certificate from His Royal Highness, Prince Philip, in recognition of his outstanding personal achievement in business education and training.

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