06.00: Wake up and take the dogs for a quick run.  Back in time to wake the kids and then keep having to shout at them for next half hour to get up.  Encourage them to eat a reasonably healthy breakfast and push them out the door to run for the bus.  Jump into the Mini for a quick drive along the a69 and arrive at the office for 8.15.

08:20: Weak black tea to help sift through emails, (dumping lots of unsolicited ones – I’m on a mission this week).  Scan the diary for the week and look at general workload and allocate jobs, making sure all work is planned into the design and digital teams in the studio, as well as running through workload with the office.

09:30: We have a big pitch coming up for a large pharmaceutical client so I have a meeting with the PR team to arrange our ‘plan of attack’ and how best to make sure we stand out from the competition and go the extra mile. We pull together some great ideas and plan how we’ll gain them the right type of coverage and which media we’ll be targeting.

10:15: Meeting preparation. We heard last week that we’ve won a large digital project that has really tight deadlines.  We go through our proposal with digital and creative heads of departments to scope out the project and timelines.  I’m particularly pleased we’ve won this work as we were one of a number tendering, and it fits well with our tourism portfolio. We have a meeting with the new client tomorrow, so I just need to make sure that we make a great first impression.

10:45: Finance. Not my favourite, but it's the most important part of the day. I have a meeting with the finance manager to discuss bills, invoices, purchases etc. We’re planning an exciting office move so I need to make sure that everything is in place for that.

12:00: I have a client conference call to a tourism client, discussing an official opening that we managed last week - and I also speak to them about a couple of on-going PR projects.

13:00: Tea and email checking, also manage to grab some hummus, bread sticks and carrots before a few more quick client calls, just to reassure that we’re on target for delivery deadlines.

13:45: I schedule a telephone call with a client who’s currently in Dubai to discuss his new website and how its performing. It is always important to keep client contact once a project is finished and to get feedback, making sure we’ve met (and exceeded) their expectations. 

14:30: I've been invited to sit on a board of directors for a great high profile regional project.  I have a number of voluntary commitments of this type, so have agreed to think about it – I only agree when I’m confident I have something to offer and can commit the time required. Something to think about tonight over a glass of wine!

15:15: I have a meeting with long-standing client to discuss an upcoming design project. We have worked with this client for a number of years now and have a great relationship with them so it's very informal – more like meeting friends!

16:00: Management meeting with head of digital and creative director to discuss a pitch that we are doing for a professional services company. We need to make an impact and prove that we can demonstrate excellent ROI so we are putting together some case studies from present clients to show them, as well as presenting our new branding ideas.

17:15: Catch up with the team, making sure that everything is going to plan before checking if we need to re-arrange anything for the next few days.  One job is over-running, so I need to find out why and find solution.  A design job has been requested by a client - it's needed this week, so more studio juggling! 

18:00: Time to start on the pitch for Friday.  I have the first visuals to review and tweak, ready for the studio to progress first thing tomorrow.  I’m pretty happy with them on the whole.  Brain getting weary now and realise I’ve resorted to munching through office supply of jellybeans – blood sugar must need a boost!

18:30 Notes ready for studio tomorrow to progress pitch.  They’ll have a lot to get through, so I have to be really clear what we need and priorities carefully. 

19.00 End of the working day.  Scan a public sector tender that has been handed to me by one of the new businesses team – decide to take it home (bedtime reading).  I lock up and head to pick up my son from his friends, then I head home. It's a beautiful evening and I might even get that glass of wine in the garden!