1. Vision

Vision is the key driver of business success. Great leaders think big and imagine the real and the ideal side by side.

2. Strategy

Only a clearly defined strategy delivers the realistic means for a business to achieve its vision over time.

3. Planning

Good business planning stimulates, encapsulates and articulates, providing focus and direction for measurable business success.

4. Leadership

Leadership is about doing the right things. Management is about doing things right.

5. Management Team

Recruiting and empowering a capable and committed management team is the biggest entrepreneurial challenge.

6. Money

Businesses talk about turnover and profit, but it's cash in the bank that speaks loudest.

7. Culture

Purpose and values lie at the heart of every great business. Value 'meaning' as well as 'money' to make your business fly.

8. Marketing

Marketing is the art and science of making customers want to do business with you. Think engagement, not broadcast.

9. Collaboration

Collaborate to accumulate. The road to growth is paved with partnerships; successful businesses rarely operate alone.

10. International

Think international. It's not just for large businesses — technology and logistics mean that everyone can play.

For more information on growing a world-class business, get a copy of my book, 'From Vision to Exit, The Entrepreneur's Guide to Building and Selling a Business', available on Amazon and in all good bookshops now.