We  are obsessed with customer service too. Created equal, we all have the right to expect that no matter where we go, we will be served well. There is no stigma concerning "service to others" either. My first job was as a waitress where I learned if you weren't nice to people, you wouldn't get a tip. When I lived in Paris, I had to laugh at what passed for service. The internet's power lies in not letting organisations get away with bad service - over the years we have seen sites such as "Dell Hell" and "I Hate Orange" emerge.

Ariadne Capital, my firm, just moved into the new Avanta Serviced Offices at 9 Devonshire Square, and I feel a bit like Melanie Griffith in the 1998 hit "Working Girl" who was agog at the big world of business.

These Avanta offices are gorgeous, and I just can't believe they are mine - or serviced.

We have a lean operating model - the new norm. For a year we were in another serviced office, but the Avanta experience has been a joy.

Bad  service equals bad karma, infiltrating everything. Disdain your customers and deal with massive reputational hits.

There's nothing down market or transitory about service offices any more. Avanta have much better systems in terms of telephony and IT than most businesses enjoy. They pass their competitive advantage on to their customers.

When Ariadne moved into our Avanta offices on a Saturday, we forgot the key, and had to bother the operations director who was delightful despite the fact that it was a weekend. When customers' mistakes are met with cheerfulness, you build long term loyalty.

Julie Meyer is chief executive of Ariadne Capital.