Julie Meyer for the BBC
Sam Petter exemplifies where a lot of first time entrepreneurs get stuck.
She says that she's been working on Tatty Pumpkin for 5 years, and she has idea for a clothing line, a TV show, and to franchise the concept. She is a dreamer and sees a world of possibility."One key question that an individual should ask themselves when they are considering setting up in business and putting a considerable amount of money towards a product business is - "do I get as excited about delivering on contracts secured, forecasts and profitability as launching products, meeting potential customers and developing the marketing?" If the answer is no, then you'll be at risk of getting going only to come crashing to Earth again at a future date. Find a Commercial Director or General Manager who can execute your vision, or keep your dreams for sleep."
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