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Business Know-How
Business Know-How
Business Know-How
Business Know-How (659)
Business Know-How is the place to find everything you need to better your business. Here you can read case studies on how to improve your company, news updates on business thought leaders and everything you need to know to excel as an entrepreneur.
Wednesday, 02 January 2013 13:04
Do Trade Shows and Conferences still matter?
Written by Mark Stephens
Trade Shows and Conferences were supposed to be one of the victims of the internet and social media revolution. Why spend your money and time on them when you can reach far more people for free with Adwords, Twitter, Facebook and so on?
Market-leading drinks company Innocent served up a Breakthrough Masterclass that combined tailored learning and focused topics to provide a refreshing insight into the challenges facing fast-growth companies.
Simple lessons are easily overlooked as we often search for the next big thing, the struggle or to be and do what others seem to be doing.
Thursday, 20 December 2012 17:13
Mike Harris On Building Billion Pound Businesses
Written by Kelly Dolan
Serial entrepreneur, business mentor, public speaker and the creator of 3 billion pound iconic brands (First Direct, Egg Banking Plc and Mercury Communications) are just a few of the terms used to describe Mike Harris.
Thursday, 20 December 2012 15:33
What Entrepreneurs Can Learn From Cortés, Captain of the Conquistadors
Written by Michael Hayman
There is a legend that the captain of the Conquistadors, Cortés, burned his boats before facing the Aztecs. The message to his men was clear. There was no turning back, no point looking over their shoulders, the only way was forward.
Seasonal peaks in trade such as Christmas and the January sales can upset even the most savvy predictions. You can either spend too much money to cope with exceptions and end up with systems that remain idle for the rest of the year, or you don’t spend enough and end…
Wednesday, 12 December 2012 09:45
Innovation - Invention Is Only Half The Story
Written by Nasir Zubairi
"Innovation" - one of the most hackneyed terms of our era. Though I have perfected the cover-up of the reflexive reaction over time, I silently wince when I hear or read it and am certain the flash in my eyes is susceptible to any astute observer.
It’s become very trendy for entrepreneurs and business professionals to get published. Nearly every day I get an email from some supposed guru, urging me to publish for profit, create podcasts and videos, or submit articles.
Tuesday, 11 December 2012 10:34
Why Secrecy is Your Worst Strategy in Business
Written by Mark Stephens
We work with lots of different companies - from huge corporates to small startups - and one of the saddest things is a company who has no publicity because they want to keep their plans totally secret.
Disruptive businesses grow fast, are flexible and can change tack at a moment’s notice, and while there’s no standard definition of what ‘disruptive’ is, there are plenty of examples of businesses that operate in a disruptive way.
Monday, 10 December 2012 11:20
Going Global: How To Manage International Expansion
Written by Florian Richter, Director of SumUp UK
I’ve been building technology startups for most of my career, and a key part of my role in these businesses has been focused on helping expand them internationally.
Former world heavyweight champion Mike Tyson once offered this gem: “They all have a strategy until they get hit.” The same applies in business.
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