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Trade Shows and Conferences were supposed to be one of the victims of the internet and social media revolution. Why spend your money and time on them when you can reach far more people for free with Adwords, Twitter, Facebook and so on?
Market-leading drinks company Innocent served up a Breakthrough Masterclass that combined tailored learning and focused topics to provide a refreshing insight into the challenges facing fast-growth companies.
Serial entrepreneur, business mentor, public speaker and the creator of 3 billion pound iconic brands (First Direct, Egg Banking Plc and Mercury Communications) are just a few of the terms used to describe Mike Harris.
There is a legend that the captain of the Conquistadors, Cortés, burned his boats before facing the Aztecs. The message to his men was clear. There was no turning back, no point looking over their shoulders, the only way was forward.
Seasonal peaks in trade such as Christmas and the January sales can upset even the most savvy predictions. You can either spend too much money to cope with exceptions and end up with systems that remain idle for the rest of the year, or you don’t spend enough and end…
"Innovation" - one of the most hackneyed terms of our era. Though I have perfected the cover-up of the reflexive reaction over time, I silently wince when I hear or read it and am certain the flash in my eyes is susceptible to any astute observer.
It’s become very trendy for entrepreneurs and business professionals to get published. Nearly every day I get an email from some supposed guru, urging me to publish for profit, create podcasts and videos, or submit articles.
We work with lots of different companies - from huge corporates to small startups - and one of the saddest things is a company who has no publicity because they want to keep their plans totally secret.
Disruptive businesses grow fast, are flexible and can change tack at a moment’s notice, and while there’s no standard definition of what ‘disruptive’ is, there are plenty of examples of businesses that operate in a disruptive way.