RealGravity's clients include NBC Universal, VIBE Media, Howcast, Tribune and Local.com. RealGravity's marketplace is designed to offer content owners, advertisers and publishers a way of working together by providing web publishers access to more than 500,000 professional videos across dozens of categories and by offering free video publishing tools. The system also provides an enterprise ad server to manage direct sales and an ad exchange to optimize unsold inventory.

"Over the past five years, online video has become a mainstream medium. However, the tools to manage and syndicate video have remained clunky and expensive, "said Luke McDonough, CEO of RealGravity. "We believe that the success of an online video business lies in the power of content syndication, and the elimination of the up-front cost and risk of building a video site."

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