Badgeville is currently working with over 1,500 companies to offer them real-time analytics about people visiting their website, with partners including Philly.com, Comcast Sports and The Next Web.

Earlier this year Badgeville won the TechCrunch Disrupt Audience Choice winner and the Series A funding round shows that investors are excited about this type of hybird trend of "social + gaming + loyalty + analytics for the web" system and the potential to help publishers get more participation and engagement from their audiences. The company is forecasting $1 million dollars in bookings in 2010.