Within just one year of launch, TOTSY has emerged as the dominant player serving the moms, babies and kids verticals in the online private sales. TOTSY's strong performance and speedy customer acquisition exemplify high demand for its offering and verify that parents are eager to purchase top quality products for the family through the increasingly popular private sale model. Influential venture capital firms DFJ Gotham and Rho Ventures are backing TOTSY to fuel continued expansion of market share. The Series A follows TOTSY's recent acquisition of competitor bTrendie's member base, which secured TOTSY as the leading private sale site dedicated to kids and parents in the U.S.

"As the private sale channel continues to transform the retail industry, TOTSY has demonstrated its leadership in the children's products category," commented Danny Schultz, Managing Director at DFJ Gotham Ventures and a member of TOTSY's Board of Directors. "TOTSY has generated tremendous customer growth since its inception, a testament to the team's expertise and their innovative offering for both brands and TOTSY's loyal customers. We look forward to helping them accelerate their growth and dominate the space."

The private sale site category has achieved striking success in the US and globally in recent years, with leading domestic players such as Gilt Groupe (http://www.gilt.com) and Rue La La (http://www.ruelala.com) collectively expected to bring in over $600 million in 2010. Vente-Privee (http://www.vente-privee.com), category originator and French private sale site launched in 2001, is rumored to have posted nearly $1 billion in gross global sales in 2009.

"The parent market in the U.S. has been growing steadily over recent years and offers one of the most powerful growth opportunities for the retail industry. Our sales and vendor sentiment at the recent ABC Kids Expo overwhelmingly confirm that TOTSY's online private sale distribution channel answers an urgent need for both our partner brands and American families. This funding will help us to meet this demand as quickly as possible," commented Guillaume Gauthereau, Co-founder and CEO of TOTSY.

Christophe Garnier, Co-founder, President and CMO of TOTSY states, "We welcome the addition of such respected investors to our team and look forward to applying this financing to develop and execute strategic deals that will continue to drive TOTSY's rapid growth."