"We think there is a huge swing to performance marketing, and Integrate provides the technology needed to make it succeed."

Integrate has combined the world of online and offline advertising into one single media buying dashboard that allows advertisers in more than 50 different verticals, both B2B and B2C, to create custom, performance-based campaigns for any specific customer demographic, utilizing any variety of media - Internet, print, television, billboard and radio. Media buyers can organize, launch and optimize a media buy, all on the Integrate marketplace.

Integrate's model is based strictly on the performance of the campaign, and brands and retailers only pay for qualified leads, customers or inbound calls. A true marketplace, buyers (advertisers) and sellers (publishers) can choose to work together based on the thorough information provided by Integrate and can communicate with each other inside the platform.

"With Integrate, we saw the opportunity to level the playing field for performance marketing for brands and retailers. Our mission is to make it simple and effective for anyone - a small brand or a large retailer - to put together a multi-channel performance-based campaign," said Jeremy Bloom, cofounder of Integrate.

"Foundry Group believes there is a large need and desire for performance-based marketing that is currently being unmet, and Integrate capitalizes on that need," said Seth Levine, managing partner of Foundry Group. "We think there is a huge swing to performance marketing, and Integrate provides the technology needed to make it succeed."

Integrate places transparency into the marketplace for both publishers and buyers, allowing both to review one another's vital business data before making an informed decision regarding collaboration. Furthermore, algorithms are built into Integrate to monitor deceitful practices that have previously plagued the industry. The Integrate platform provides legitimacy and basic regulation to an industry that has lacked it for decades. Integrate was founded by Jeremy Bloom and Hart Cunningham in early 2010.