OnSwipe addresses a growing industry need with tablet use on the rise. There will be 50 million tablet users worldwide by the end of 2012, according to a recent Forrester estimate, five times more than the current user base. This presents a great opportunity for publishers, hundreds of which already have signed on with OnSwipe.

"Pick up any magazine and notice the careful focus on typography, design, and photography. We believe we can take that same design philosophy to the touch-enabled Web with OnSwipe and tablets," said Jason L. Baptiste, OnSwipe co-founder and CEO, and author with Penguin Group. "That is where we think the future of publishing is going. In our view, media spending online has been held back due to poor publishing and advertising quality on the Web. With OnSwipe, we enable publishers to deliver quality design reminiscent of magazine publishing."

"We are betting on the Web as a platform. OnSwipe allows publishers to make their content available through all devices, be it iOS, Android, BlackBerry, etc., without the time and expense of developing a native app for each" said Andres Barreto, OnSwipe co-founder.

"Publishing is no longer about reaching just the desktop or laptop website user; publishers now need to think about connecting with users of all touch-enabled devices," said Alex Finkelstein, general partner at Spark Capital. "It's about making content beautiful and engaging across all devices, and the OnSwipe platform is providing that ability to publishers of all sizes."

"OnSwipe is easy to use - in fact, Betaworks CEO John Borthwick was the first customer of the product. And when publishers can start to use OnSwipe to incorporate social data and sharing through the platform, things will get much more interesting." said Andy Weissman, COO at Betaworks.