Yesterday we kicked off with a national call to the men and women of Britain to donate their unwanted suits to help homeless people dress for success at their job interviews. Today we are doing a photo call with Eddie Jordan and David Coulthard – both of whom are donating a suit on camera to the campaign. We have already been featured in the Guardian, Daily Mirror and Mail on Sunday, and are kicking up quite a storm on twitter at #aSuitforSuccess.
The Nurture Network has been working with A Suit That Fits to provide board-level marketing leadership since the middle of 2011 on a part time basis. This campaign is the first initiative to hit the market as a result of the 2012 planning cycle we have done with the small in-house marketing team.
Since A Suit That Fits was first started in 2006, they have been working with various homelessness charities and donating sample suits to help homeless people make a great impression at job interviews. The inspiration for the campaign is rooted in this, tying strongly to the ethical foundations of the A Suit That Fits brand. Homelessness charities regularly find that their members have nothing to wear when they go to interviews. This affects their confidence and impacts that all-important ‘first impression’, which puts them at a significant disadvantage when unemployment stands at a depressing 2.67 million. By providing them with a smart suit we are making the process a little easier. This campaign is set to explode this insight into a national cause, getting the people of Britain involved.
The ambitious campaign has been managed by the Nurture Network-A Suit That Fits team, and pivots around a carefully selected partnership with three homelessness charities Amber, Broadway and Emmaus - the sum total of which makes a bigger bang than any individual partner could alone. The campaign will run for seven weeks and utilise PR, social media, digital advertising, and email marketing to drive the initiative. Suits donated to the Suit for Success campaign will be gifted to homelessness charities Amber, Broadway and Emmaus, and every donator will be thanked with a £50 tailoring voucher to treat themselves.