The entrepreneurs at the forefront of such expeditions have no idea where the ‘rabbit hole’ idea will take them, but they put their head in their just to see if it goes where they hope it may.
The danger really comes however, when they have fought the first wave of challenges and gone past that initial hump. They’ve made it to break-even and perhaps a reasonable distance beyond, and then the fatigue sets in. The little devil on the shoulder starts to speak to the company owner saying ‘you’ve done well, but now there is time where you can afford to rest a little and get your breath back’.
It is an especially dangerous time for those who are truly entrepreneurial, as this is a point at which the initial enthusiasm can quickly fade due to the creative side of their character feeling curtailed by the need to manage and run the company that has developed through their initial foray into the dark.
The rabbit hole has now been explored, the lights have been turned on, and where once only the entrepreneurs’ eyes had seen potential, now it’s plain for all to see and the novelty is wearing thin. The itchy feet are twitching away and temptation sets in to move towards pastures new.
To maintain momentum in this situation can be tough and as a creative type, I can empathise with the entrepreneur who finds him/herself in this quandary. Instead of getting frustrated and allowing the ivory tower to slowly descend into disrepair however, now is the chance for your creative genius to really stir afresh. Ask yourself this question, “If this company were to become the seed fund for my future exciting projects, how would it run smoothly enough to not require my personal involvement going forward?”
By asking this question you’ll open up a new thinking pattern that has a personally motivating goal behind it. The challenge is no longer, “Can I get the idea up and running”, but it has evolved to become a question of “How can I get the idea up and running without needing me?” Master that equation and all the future companies and ideas you build, will be able to support the next bigger and better adventures.
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