• Money is divisive, whereas meaning is unifying
• Meaning creates pleasure through shared endeavour, whilst money creates honour amongst thieves
• Money creates dollar thin commitment, but meaning creates loyalty and dedication
• Meaning is cost-effective; money is expensive
• Meaning creates genuine value and business strength

Businesses that build this kind of culture find it easier to recruit and retain their staff and build better value for their employees and investors. It’s a winning argument!