I’ve always been fascinated by innovation, both technological and commercial. In the ‘80s I even spent time as an accidental academic studying the phenomenon. One thing I did identify in the academic literature as being a core driver for innovation has been the establishment of a 'cluster effect,' an example of which the current administration is trying to create around 'Silicon Roundabout' to mimic the mother of all clusters - Silicon Valley.
Deep in my LinkedIn Profile, in the section marked 'Additional Info – Interests' it says latterly 'anything with wheels, hulls or boots attached that goes fast.' What this really means is that I love driving cars, riding motorbikes and bicycles, sailing catamarans and downhill skiing. It’s all about the feeling of the control of motion in all its forms. Nothing remarkable about that, though, I’m the proud possessor of a Y chromosome, after all.
For anyone frustrated by the process of creating high quality content as part of their marketing campaigns - or abhors the unthinking gobbledegook churned out by so many corporate communications departments and agencies - a recent column by Financial Times’ columnist Lucy Kellaway was a treat.
If you really want to succeed in public relations (PR) you need to see the big picture and align yourself with the strategic imperatives that are reshaping the world in which we live. Yet, so often, the subjects of PR campaigns are tactical, limited, short term and insignificant in the grand scheme of things.
I recently picked up a Tweet from @GINER. It turns out the tweeter in question is one Juan Antonia Giner, naturally a native of St David’s Wales and clearly a fan of CAPITAL punishment for readers, describing himself as a 'Journalist, Founder of INNOVATION International Media Consulting Group and Editor of the INNOVATIONS IN NEWSPAPERS Global Report.' All of this accomplished from one of the farthest flung corners of the British mainland. That’s the internet age for you, 'm anwylyd.