On my recent trip to the Dell Women's Entrepreneurial Network (DWEN) I met CEO and Co-Founder of Upper Street, Julia Grinham. Upper Street is a made-to-order shoes service, designed by the customer to address all of your individal needs, from choosing a stiletto over a platform to whether you prefer a snakeskin or suede finish. Recently launching their website, UpperStreet.com allows you to design your own shoe from scratch and have the complete customised shoe delivered straight to your door. The company is revolutionising the fashion purchasing experience and I speak to Julia on her entrepreneurial journey so far.