Selling online is the way forward to boost revenue and reach new potential consumers. Many small businesses however feel disappointed with their sales because they assume that selling online is like selling face-to-face and this is not true. Here are 7 ways to convert online sales.

Some may say I’m crazy to suggest Niche Marketing and Mass Marketing are so similar that one may become the other but if you think about it, small businesses are broadly targeting narrow markets.

I know that a lot of eCommerce businesses try to ignore or disregard the importance of managing the costs of selling online. However, it is something you MUST do before even considering selling online. By costs, I don’t just mean your website build - there are so many additional costs you need to consider.

In this exclusive extract from Chris Barling’s new book, The Insider’s Guide to Ecommerce, he gives advice about the how to use multiple channels to maximise sales.