When it comes to marketing options with internet search, there are many avenues open to businesses. The choice you make will depend on whether you prefer to spend time setting up the process yourself, or spend money on affiliate programs.

LinkedIn is continuing to roll out a range of new features, starting with mentions. Think of them like idly dropping an individual or an organisation into your interactions, a little like adding in a Twitter handle on Twitter.

Famed author Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.”

One of the main reasons why Facebook has become so successful and so invaluable is that it's used by so many people on a daily basis. It seems like everyone you know is on Facebook. Certainly, many of your customers may be on Facebook.

Va Va Voom! is as sexy as they come in the world of advertising catchphrases. Ever since it was first spoken by the charismatic French goal machine Monsieur Thierry Henry for Renault it has been an advertiser’s dream come true.

The businesses we work with and admire come up with some ingenious ideas to spread their brand on a budget. They don’t get down in the dumps about not having big advertising budgets; instead they come up with more creative and budget effective solutions, so here's a round-up of 7 practical ideas to get your creative juices flowing:

There’s no question that word-of-mouth has always been the best form of marketing. In fact, when we speak to small businesses most estimate that roughly 90% of their new customers come from referrals.

Held at the Sheraton Park Lane, Informa’s two-day Digital TV Summit brought together a diverse selection of delegates, with world-class speakers providing insight into an ever-evolving industry. A theme that was of particular interest to me was the impact of social media and advertising in the TV space – you can find this focus in my coverage below.

A key consideration of a marketing plan is the channel you use. Do you choose online, or splash out on TV? Do you combine channels, or go for them all? Here’s a basic guide to the options and their costs, from print through to radio.

The way we consume media has dramatically changed in the last ten years: from smart phones to LinkedIn to Facebook and Twitter, we now all have information at our finger tips, instantaneously.