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Media & Communications

Media & Communications (270)

How can your company succeed if nobody knows who you are? Read our daily tips on leveraging your influence within the media, with top tips on PR, marketing and publicising your business.

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Monday, 20 May 2013 12:44

Search Marketing Explained

Written by Entrepreneur Country
When it comes to marketing options with internet search, there are many avenues open to businesses. The choice you make will depend on whether you prefer to spend time setting up the process yourself, or spend money on affiliate programs.
Monday, 13 May 2013 16:18

Did Anyone Mention You On LinkedIn?

Written by James Potter
LinkedIn is continuing to roll out a range of new features, starting with mentions. Think of them like idly dropping an individual or an organisation into your interactions, a little like adding in a Twitter handle on Twitter.
Famed author Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.”
Thursday, 02 May 2013 12:55

5 Social Media Rules You Should Break

Written by Alison Coleman
We all get a buzz out of breaking the rules now and then; crossing the road when the green man isn’t flashing; using a neighbour’s bin when your own is full, mostly with impunity, (by the way, I don’t personally do either of theses, in case my neighbours are reading…
Thursday, 25 April 2013 16:50

How to Wham the Spam on LinkedIn

Written by James Potter
I hate spam and spammers, and so does LinkedIn. It puts loads of functionality at your disposal in the battle against spam. LinkedIn is not the best at promoting the functionality that is there to help you, make your experience better and, in this instance the whole community better, so…
Thursday, 25 April 2013 11:40

Facebooking for Business

Written by Marcus Austin
One of the main reasons why Facebook has become so successful and so invaluable is that it's used by so many people on a daily basis. It seems like everyone you know is on Facebook. Certainly, many of your customers may be on Facebook.
Tuesday, 23 April 2013 16:45

Everyone Should Pay For LinkedIn, But...

Written by James Potter
In my opinion too many people rush into paying for LinkedIn thinking that it will unlock new functionality or enhance their experience in miraculous ways…but the truth is that whilst it does include some great enhancements they are just that, enhancements.
Thursday, 18 April 2013 16:55

U.K Launches Small Business Saturday

Written by Warren Knight
Small business owners; listen up! This year, the U.K. will be getting Small Business Saturday this year! In the United States alone, their version of this highly popular event say over $5 billion in sales for small businesses.
Thursday, 18 April 2013 16:44

A Personal Approach to B2B List Growth

Written by Andy Crestodina
Big time marketers will think I’m crazy for saying this, but here’s how I got my first 1,000 subscribers: face-to-face conversation.
Thursday, 11 April 2013 17:10

Niche Marketing is the New Mass Marketing

Written by Warren Knight
Some may say I’m crazy to suggest Niche Marketing and Mass Marketing are so similar that one may become the other but if you think about it, small businesses are broadly targeting narrow markets.
Thursday, 11 April 2013 16:19

Why Should Your Organisation Use LinkedIn?

Written by James Potter
With millions of business professionals on LinkedIn looking to network, engage and share it is a rich source of insight and opportunity. Within the UK alone there are 10+ million professional users, and 2+ million are Directors and above.
Thursday, 11 April 2013 15:28

Five Quick Tips on Using LinkedIn

Written by James Potter
I am not a huge fan of free tips on anything, mainly as they are often given by people that don’t really know what they are talking about, as it is not their core business they are giving away. I often think it is a bit like asking a carpenter…
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