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Media & Communications
Media & Communications
Media & Communications
Tuesday, 22 May 2012 14:38
Sign up to a digital marketing masterclass
Written by Entrepreneur Country
‘Tech’ entrepreneur John Straw will be leading a new series of digital marketing master classes in Bath next month which promise participants everything they need to know about digital marketing in just three intensive 90 minute burst training sessions.
Unless you’re Mark Zuckerberg or Donald Trump, it’s not every day you get a journalist calling you up and asking to interview you about your business. So when it happens, how do you react? From my own experience, prospective interviewees are either thrilled at the chance of some publicity or…
Have you heard of StumbleUpon? Well, if not, let me introduce you to the self proclaimed ‘discovery engine’ and why although it does not seem to assert equal or greater web presence as some other social media platforms, it can be considered to be a certified social media powerhouse.
In the past I have been annoyed to say the least by an alarming trend of adverts which degrade the art of advertising and get under my skin. They look down at their consumer and play to the growing tabloid culture of treating people like infants. Be warned, the following…
Wednesday, 02 May 2012 10:17
Understanding customers, relationships and communities
Written by JP Rangaswami
Soon everyone on earth will be connected. It’s over. People are getting connected. Things are getting connected. Whole communities are getting connected. And when communities get connected, other things begin to happen. They become markets. Entire markets in themselves. And at the same time participants in larger markets. It’s fractal,…
Tuesday, 24 April 2012 10:12
Book your place at the Investec Entrepreneurs Summit
Written by Entrepreneur Country
On June 13th Real Business, in association with Investec and supported by the CBI, will bring together the largest, most proven group of entrepreneurs to unlock tactics for supercharged growth.
Whether you’ve just started up in business, or you’ve been trading for years, there’s nothing like some good publicity to boost your reputation and attract new customers.
Will the Queen be lending a hand to your business this summer? Will Usain Bolt be helping your company onto the winners’ podium? If your company is media savvy, the answer to both of those questions should be ‘yes’, because high profile events like the Diamond Jubilee and the Olympic…
Despite the difficult economic conditions, there are businesses that are growing from strength to strength all the time. With success comes expansion and with expansion comes recruitment. Recruitment is of paramount importance to SME's, often there is not a huge amount of money to play with and companies must remember…
Recent addition to Dragons' Den, Founder, Chairman and CEO of the Pall-EX Group and a self-proclaimed fashionista with a penchant for McQueen, Hilary Devey is arguably one of the most exciting female entrepreneurs to arrive on the British business circuit. Never seen without her iconic shoulder pads, perfectly groomed barnet…
John Wanamaker - described by Wikipedia as the father of modern advertising, and a pioneer in marketing - is famously and frequently quoted to have said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. Now, you might think in today’s digital…
When a customer has the ability to spread the word about how they feel, they can impact your company in both a positive and negative manner in how it is perceived in a broader marketplace.
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