The UK also saw the largest growth in digital video recorder (DVR) take-up, with over a third (36 per cent) of homes now owning a DVR (a 4 percentage point increase on 2009).  Among the six countries surveyed, the UK is second only to the US, where 41 per cent of households own a DVR.

Overall, TV viewing in the UK increased by 7.6 per cent in 2010 compared with 2009, with the average person watching just over 4 hours of TV per day (242 minutes).  This was the highest increase year-on-year among the countries surveyed, and 31 minutes more than the average of 211 minutes per person.