Adverts back in the 1950s & 60s were openly sexist towards women. The days of "Mad Men" were in full swing, smoke filled creative rooms, cognac in every board room and the cash registers ringing.
The advert below showcases what women's role in society should be, from the office to the home, supporting the man.
I genuinely thought the husband was about to slap his wife for producing a lacklustre coffee. Today equal rights are the cornerstone of western society, but how far have we come?
Today's adverts have become 30 second chemistry lessons full of drivel. The logic behind them is to inform the consumer on why this new product can produce better results than all of their competitors. In the below example Eva Longoria explains how her new hair colour kit targets every hair for a better colour.
Although harmless, the notion that women do not know what they are purchasing and need scientific advances in order to look beautiful is awful! Since when does someone go into a supermarket and look at the molecular structure of a product?
Can you figure out what the symbol is? You'll be able to find out the answer at the end of the blog.
Although advertisers attempt to confuse women into purchasing their product through useless science, that is nothing considering adverts for men which involve women!
So what should be done? Firstly I enjoy adverts that are clever, avoid overused stereotypes and connect with the customer. At this point I would normally add a video which shows how it's not all bad, however I am struggling. Reasons being are:
- I am a bloke, therefore I do not have emotions
- I only see awful adverts for women
I would love to be proved wrong about point 2, but seriously, for every funny, witty or clever advert for women, I will be able to find 5 suited to men which are far better. Please let me know via the comment facility below of any adverts I have missed or brilliant ads for women.
Sorry women, I guess today's media is still out to make you feel insignificant in order to take your money.
The symbol is Theobromine which is the primary alkaloid found in chocolate... because every woman loves chocolate supposedly: