Chosen for their innovation, passion and commitment, the finalists have the opportunity to win a full, ongoing package of business support worth up to £200,000. The prize includes business advice and mentoring from Kingston Smith, one of the UK's top 20 accountancy firms; communications support from Orange; expert marketing consultancy from Publicis Chemistry, and legal advice from Lewis Silkin, a firm of solicitors specialising in corporate and commercial law.

The ten finalists were selected from nearly 150 entrants who submitted detailed business plans for the competition, which aims to showcase some of the most exciting business ideas in the UK. Guess2Give is a world first that makes raising money for UK charities more fun by introducing a sweepstake element for everyone who takes part

Guess2Give has created a two minute video, available to view at www.orange.co.uk/differentbusiness. We invite you, the Entrepreneur Country community, help whittle the shortlist down to the final three, by voting for Guess2Give via a LinkedIn voting platform which is being used for the very first time in the UK. The three business ideas that the public choose will go on to face the panel of judges in a live pitch at Altitude 360 on the 29th floor of Milbank Tower on Friday, 6th July, 2012.

John Bird MBE, social entrepreneur and founder of the Big Issue, said: “Every person who has entered this competition has taken a brave step in following their passion. As someone who’s started their own business, I know how daunting that can be. We need these pioneers and entrepreneurs to kick start the UK economy, and it’s great to see this competition supporting that.”

Josh Graff, Director, Marketing Solutions, LinkedIn EMEA, said: “We’re proud to be hosting the voting mechanic of this competition on our platform. LinkedIn is a hotbed of innovation and business success, and we’re hopeful that LinkedIn’s professional-minded, and business-oriented member base will help to deliver a deserving winner to this exciting competition.”

Martin Stiven, Vice President, Business, Everything Everywhere, the company which runs Orange, said: “The high calibre of every single entrant in this competition has made choosing the shortlist very difficult, and we’re thrilled to have a selection with such varied business ideas, from organic surfing kit to medical equipment. The aim of this competition was to find and nurture someone that isn’t afraid to think differently when it comes to business. After all, a different business needs a different kind of backing, and that’s why we’re offering more than just a cheque – we'll make sure the winner gets the advice and investment to get them on the road to success.”

The judging panel also included Nigel Jones, Chairman & CEO Publicis Group UK; Maureen Penfold, Partner of Kingston Smith LLP; and Spencer McHugh, Brand Director and Martin Stiven, Vice President Business from Everything Everywhere.