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News & Features Media & Communications AVG Security Tip: Top tips when carrying out social engagement for business

AVG Security Tip: Top tips when carrying out social engagement for business

Written by AVG Securities on Tuesday, 23 November 2010 16:47
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Top tips for how your business can be successful in online engagement using social tools/skills:

Social Media Strategy. Having a social media strategy isn't about what you do on Facebook ... that's only one piece of it. Instead, having a real business objective in mind such as converting new leads, or building awareness is important to help you create a strategy that can transcend which tools you happen to use.
  1. Employee Engagement. Having clear guidelines is the place to start when it comes to encouraging employees to share their voices through social media. Setting the boundaries tells employees it is ok to use social media responsibly and opens the door for your organisation to start better fostering your potential employee brand advocates.
  2. Brand Ambassadors. Find and invite a circle of influencers to have a deeper relationship with your brand through product trial, exclusive experiences or content creation etc.
  3. Conversation Management. When it comes to following the oft-quoted advice of having a two way dialogue with consumers, most brands are woefully unprepared to train the right staff and put the right resources behind managing this conversation. Having a good plan for conversation management can dramatically help.
  4. Content Creation. Creating relevant and useful content is one of the best ways to get consumer engagement and done right can help you position your business and products as best of breed.
  5. Repetition, repetition, repetition. Social media is like delivering a PowerPoint presentation. You tell the audience what you are going to tell them, you then tell them and then you tell them what you told them. The key is to keep your message clear and use a variety of digital assets to reinforce your message.
  6. Adopt a long-term approach. As blogger and social media expert Joe Jaffe says, "[Social media] marketing is not campaign; it's a commitment".
Last modified on Friday, 11 March 2011 11:27
More in this category: « Leading entrepreneurs and innovators named in London's one thousand most influential people of 2010 Judy Piatkus - founder of Piatkus Books »

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