At present we are in the midst of a harsh economic climate, but this can also have its advantages for a small business – there are incentives to grow and there is support from the banks and government that may not normally be there. People are also being pushed into self employment due to their own personal circumstances. So as long as you have a good business idea and some financial backing it is not necessarily a bad time to launch a new business.

Recently I blogged about winning our #SBS (Small Business Sunday) Award from Theo Paphitis. The award was a direct result of tweeting about www.thepureemporia.com to him and he retweeted it as one of his favourites for that week.

I love Twitter! There, I’ve said it. Now I know I sound quite sad but for a natural skincare business like www.thepureemporia.com, it is proving invaluable.