Media & Communications

Media & Communications (270)

How can your company succeed if nobody knows who you are? Read our daily tips on leveraging your influence within the media, with top tips on PR, marketing and publicising your business.

Friday, 04 May 2012 12:21

Bad British advertising

Written by Tom Peterson

In the past I have been annoyed to say the least by an alarming trend of adverts which degrade the art of advertising and get under my skin. They look down at their consumer and play to the growing tabloid culture of treating people like infants. Be warned, the following…

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Wednesday, 02 May 2012 10:17

Understanding customers, relationships and communities

Written by JP Rangaswami

Soon everyone on earth will be connected. It’s over. People are getting connected. Things are getting connected. Whole communities are getting connected. And when communities get connected, other things begin to happen. They become markets. Entire markets in themselves. And at the same time participants in larger markets. It’s fractal,…

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Tuesday, 24 April 2012 10:12

Book your place at the Investec Entrepreneurs Summit

Written by Entrepreneur Country

On June 13th Real Business, in association with Investec and supported by the CBI, will bring together the largest, most proven group of entrepreneurs to unlock tactics for supercharged growth.

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Monday, 23 April 2012 10:17

How to publicise your business

Written by Alison Coleman

Whether you’ve just started up in business, or you’ve been trading for years, there’s nothing like some good publicity to boost your reputation and attract new customers.

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Friday, 20 April 2012 10:04

How your company can gain media coverage

Written by Alison Coleman

Will the Queen be lending a hand to your business this summer? Will Usain Bolt be helping your company onto the winners’ podium? If your company is media savvy, the answer to both of those questions should be ‘yes’, because high profile events like the Diamond Jubilee and the Olympic…

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Thursday, 19 April 2012 15:21

Recession proof recruitment

Written by Lee McQueen

Despite the difficult economic conditions, there are businesses that are growing from strength to strength all the time. With success comes expansion and with expansion comes recruitment. Recruitment is of paramount importance to SME's, often there is not a huge amount of money to play with and companies must remember…

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Monday, 02 April 2012 10:25

Entrepreneur Country speaks to Hilary Devey

Written by Kelly Dolan

Recent addition to Dragons' Den, Founder, Chairman and CEO of the Pall-EX Group and a self-proclaimed fashionista with a penchant for McQueen, Hilary Devey is arguably one of the most exciting female entrepreneurs to arrive on the British business circuit. Never seen without her iconic shoulder pads, perfectly groomed barnet…

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Friday, 24 February 2012 16:01

How do you measure your marketing?

Written by Bob Apollo

John Wanamaker - described by Wikipedia as the father of modern advertising, and a pioneer in marketing - is famously and frequently quoted to have said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. Now, you might think in today’s digital…

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Friday, 17 February 2012 15:51

Obtaining and Retaining Customer Loyalty

Written by Gurdeep Lall

When a customer has the ability to spread the word about how they feel, they can impact your company in both a positive and negative manner in how it is perceived in a broader marketplace.

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Wednesday, 15 February 2012 17:40

How (Not) to Network

Written by Bev Hamilton

Have you ever been at a networking event where you were cornered and talked at by the “it’s all about me” person from hell? I recall one such event at which I was the guest speaker. During the pre-lunch networking I introduced myself to 2 people who were in conversation,…

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Wednesday, 15 February 2012 17:12

How PR can accelerate your company

Written by Emily Keogh

Many small businesses admit to having only a vague understanding of what PR can do to promote and build their company. Used strategically, PR can do so much more than just deal with media enquiries and issue press releases. With the growth of social media, PR can also provide a…

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Wednesday, 15 February 2012 15:40

How to safeguard your brand's online reputation

Written by Malachi McPherson

Online reputation or ‘e-reputation’ is of vital importance. A brand or person’s perception online in today’s age can have a startling effect not only on their web habits but also in their everyday lives. It is therefore important for brands to take as many precautionary actions as possible to ensure…

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