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Media & Communications (273)

How can your company succeed if nobody knows who you are? Read our daily tips on leveraging your influence within the media, with top tips on PR, marketing and publicising your business.

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Tuesday, 13 December 2011 10:23

The Costly Reality of an IT Security Breach

Written by Robert Gorby
Professional services company Price Waterhouse Coopers (PWC) was widely quoted in the press last year after saying that 70 percent of small firms that experience a major data loss go out of business within a year. This stat may be 18 months old now, but the reality facing small to…
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Monday, 12 December 2011 13:10

Broadband policy must be right for online trade to grow

Written by Federation of Small Businesses
The Government must get its policy on broadband right by ensuring that everyone has access to adequate broadband as a new report from the Federation of Small Businesses (FSB) shows online trade is vital for growth.
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Thursday, 08 December 2011 13:54

Facebook vs. Google: Why Google is indebted to Google+ & YouTube

Written by Tom Peterson
A lot of people have joined Google+ and have found it a bit of a damp squib. I have been on it for a couple of months and think it is pretty… dull. So what’s the point of the service? And the answer is simple… advertising.
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Monday, 05 December 2011 09:00

Recent Strikes Caused By Poor PR

Written by Patrick Smith
The public sector strikes on Wednesday caused a lot of disruption to the country, including schools and hospitals being closed. However, across the country the mood seemed to be fairly split. In my various streams I came across many supportive messages, such as this one from @tweetymike (https://twitter.com/#!/tweetymike):
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Monday, 28 November 2011 10:27

Five Ways to Get More Traffic to Your Website

Written by Joe Carstairs
Unfortunately, many people don't realise that their website is sitting in cyberspace completely unnoticed. Unless you direct traffic towards it, it simply won't be seen.Therefore, just as you'd invite people to your office for a demo, you need to be directing people to your website.
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Friday, 25 November 2011 10:12

The State of the Communications Nation

Written by Entrepreneur Country
Ofcom has launched digital communications coverage maps, including outdoor mobile coverage and mobile broadband availability, using data supplied by communications providers.
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Wednesday, 23 November 2011 10:02

IBM Social Media Analysis Points to Lower Heels, Bucking Economic Trend

Written by Entrepreneur Country
The proliferation of social media channels and mobile devices has generated a new breed of consumer that is digitally savvy and is able to quickly compare and evaluate which product and services they want to buy. However, this shift is putting tremendous pressure on today's Chief Marketing Officers to have…
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Tuesday, 22 November 2011 11:29

Companies Failing on Social Media, Claims New Research

Written by Entrepreneur Country
A survey of 2,000 consumers Ernst & Young found that most customers believe organisations are failing when it comes to managing their interactions with them through social media. With almost 80% of respondents using social media in some way and 67% saying that social media directly influences their purchase decisions,…
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Tuesday, 22 November 2011 09:56

Study Reveals Challenges Midmarket CMOs Face to Sustain Brand Loyalty with Today's Social Consumer

Written by Entrepreneur Country
The global study of Chief Marketing Officers (CMOs) in the midmarket shows some of the key concerns that midmarket CMOs are facing today such as sustaining branding loyalty in the era of the "social consumer" and making sense of data generated from social media channels and mobile devices.
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Thursday, 17 November 2011 12:08

7 Steps to Achieving Innovation in Business

Written by Cris Beswick
Ok, before you read on let me be absolutely clear about one thing. There are no quick routes, shortcuts or guru inspired equations that will deliver true innovation. The truth is that it's hard work and it takes time if you want it to be a sustainable part of your…
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Wednesday, 16 November 2011 09:56

Think of ‘Marketing’ as Everything That Touches Your Customer

Written by Christina Richardson
It is a common perception that 'marketing' is simply advertising – print adverts, TV adverts, competitions in magazines – all that pretty stuff. It is not surprising that this view is held, since even some of the people working in marketing, as marketing managers in fact, have roles wholly dedicated…
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Friday, 04 November 2011 12:53

The Napkin is Mightier Than Board

Written by Entrepreneur Country
New Research Reveals the Famous Ideas and Contracts First Written on a Napkin From medical breakthroughs and multi-million dollar soccer deals to economic innovations and Hollywood pre nuptials, Mypapershop.com has revealed that some of the most amazing ideas and contracts were first jotted down on the back of a napkin.
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