Media & Communications

Media & Communications (270)

How can your company succeed if nobody knows who you are? Read our daily tips on leveraging your influence within the media, with top tips on PR, marketing and publicising your business.

Friday, 11 January 2013 15:33

The Biggest Advantage Small Businesses Have Today

Written by Blaise Lucey, Constant Contact UK

When you’re a small business, you have one distinct advantage over the big guys: customer relationships.

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Wednesday, 09 January 2013 15:56

Are You Measuring Your Success Online?

Written by Christina Richardson

You are working blind if you are trying to implement an effective marketing strategy without analysing your performance. And now it has never been more accessible to keep track of your results for the activities you do online.

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Tuesday, 08 January 2013 11:38

5 Social Media Predictions For 2013

Written by Blaise Lucey, Constant Contact

Last year was a whirlwind year for social media, both for the networks themselves and the small businesses and organisations relying on them to reach their audiences.

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Thursday, 03 January 2013 16:41

5 Email Marketing Predictions for 2013

Written by Ryan Pinkham, Constant Contact

2012 was another blockbuster year for email marketing. Amid questions about how email would perform in a more socially-connected world, email marketing continued to be the most effective marketing tool for a majority of small business owners in 2012 and outperformed both social and search when it came to converting…

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Thursday, 20 December 2012 16:14

Do You Really Need All Those Social Media Networks?

Written by Blaise Lucey, Constant Contact

As you’re planning for next year and thinking about how social media is going to be part of your marketing strategy, it’s easy to feel overwhelmed.

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Wednesday, 19 December 2012 17:34

How To Create Great Content For Your Blog, Newsletter and Social Media

Written by Tamsin Fox-Davies

Small business owners are normally pushed for time, wearing many different hats including CEO and tea-maker!

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Wednesday, 19 December 2012 17:08

Finding the Right PR For Your Business

Written by Alison Coleman

I have to be honest; being a journalist would be a lot tougher without the help of the PR industry. They keep me supplied with business news, stats, case studies, and when I need specifics of one or all of these things when I’m on a tight deadline, I can…

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Tuesday, 18 December 2012 17:33

Mistakes Entrepreneurs Make When They Pitch

Written by Caroline Goyder

In a Youtube, Skype and TED age your gravitas, authority and influence matter more than ever to the success of your business. When you speak, it’s essential that you inspire trust and positivity in your audience. You must sound as calm, confident and in control as the pilot of a…

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Monday, 17 December 2012 16:24

My Facebook Rant

Written by Farrukh Younus

Like many, my transition towards now mainstream social media platforms were the result of online activity elsewhere. In my case, a site named Naseeb, meaning destiny, provided a fabulous platform where I could meet likeminded people who could share journals, and, when eventually approved by the administrators, add photographs. My…

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Monday, 17 December 2012 13:45

Why Customer Service is Social, say SMEs

Written by Christina Richardson

As Amazon’s Jeff Bezos famously said, “Your brand is what other people say about you when you’re not in the room.”

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Thursday, 13 December 2012 10:51

How To Reconnect Your Leadership Team With Customers

Written by Christina Richardson

Leading a dynamic, entrepreneurial SME is often akin to the battle of David and Goliath. To win against the big fish you need to be clever and exploit their vulnerabilities; their tendency to become slow moving, tied up in decision-making hierarchies and distanced from the customer.

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Tuesday, 11 December 2012 09:47

Marketing 101 For SMEs

Written by Marcus Austin

A key consideration of a marketing plan is the channel you use. Do you choose online, or splash out on TV? Do you combine channels, or go for them all? Here’s a basic guide to the options and their costs, from print through to radio.

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