We see millions of new blogs posted every week in the UK alone. There is no one way to make sure your post is in that top 1% however, here are some strategies and tips I use to make sure my blog receives the best possible exposure.
One of the most influential writers and bloggers on the Internet is Seth Godin. My personal favourites from his books are Purple Cow and Meatball Sundae. Always challenging, and invariably right, he has been documenting the revolution that the Internet has brought to marketing. He is also a person who is always taking up new challenges. One of his chief points is that safe and boring is no longer safe and boring – quite the opposite in fact.
Deep in my LinkedIn Profile, in the section marked 'Additional Info – Interests' it says latterly 'anything with wheels, hulls or boots attached that goes fast.' What this really means is that I love driving cars, riding motorbikes and bicycles, sailing catamarans and downhill skiing. It’s all about the feeling of the control of motion in all its forms. Nothing remarkable about that, though, I’m the proud possessor of a Y chromosome, after all.
It is a pleasure to welcome the talented Anne Murphy, Director at Innovi Business Growth, as a guest blogger. Here, she shares THREE questions you should think about when getting ready to export. Anne will share three more questions in the next week, so watch this space!
Imagine how much effort and resource is wasted every year in creating and submitting sales proposals to prospects that end up buying nothing, were never likely in the first place to buy anything from the vendor, or stand no chance of ever being profitable.
When it comes to Social Media, reputation is everything. The more likely people are to trust you, the more easily it is for you to sell something. In most cases, this will work however, it is time to start thinking out of the box.
My last post was December 17 – nearly a month ago. I miss blogging because it serves as a great repository for me of my current thinking, as a way of organizing my thoughts and clarifying what I think. Also, as Hunter Walk elegantly said, “Blog not to show how smart you are, but in the hope of soliciting feedback from smart people. That’s how you learn.”
2012 was a disappointing year for the global economy. The UK and the Euro Area fell back into recession and global activity was unexpectedly weak.
Many successful people are dominated by an inspirational unrest that urges them to rise above themselves and their circumstances to reach higher. It’s an inner impulse that results in actions.
For anyone frustrated by the process of creating high quality content as part of their marketing campaigns - or abhors the unthinking gobbledegook churned out by so many corporate communications departments and agencies - a recent column by Financial Times’ columnist Lucy Kellaway was a treat.