In a first for UK radio, Bauer Media’s Kerrang! Radio today announced a strategic partnership with global music filter and fan financing engine, Slicethepie.For radio this is a first, leveraging the power of the audience, through the web, to accurately identify the best new music for playlisting. The deal, originated and brokered by Slicethepie advisors Ariadne Capital, also underlines the radio station’s role as a digital pioneer and as a leading supporter of new music.
Commenting on the partnership, Alex Baker, presenter of Kerrang’s unsigned show, said: “We’re really excited to be working with Slicethepie, it’s a great tie up for us, Kerrang is all about the music that our listeners want to hear. Not only that, but we’ve been supporting unsigned music since we launched and this is an exciting expansion to one of our most credible shows.”
The solution is powered entirely by Slicethepie’s proprietary ‘double blind’ review technology that also powers SoundOut, the market leading analytics and insight business used by record labels and independent artists to evaluate new music.
Loz Guest, Head of Specialist Music and evening show presenter, commented: “Not only will this benefit artists, but it’ll make the selection process more democratic, we’re sent literally hundreds of demos each week that all deserve thorough evaluation, and it’s cool that our listeners can now be a part of this!”
Slicethepie CEO David Courtier-Dutton said: “Bauer Media are one of the biggest media companies in the world, we’re delighted that we can help them tackle what is a perennial challenge in radio – accurately identifying the music that will resonate with listeners before playlisting it. Kerrang Radio is a great brand for us to work with, and it’s fantastic that artists can now benefit from this relationship.”
The partnership is now live; artists that want to get their demos reviewed and played on Kerrang Radio can sign up and upload tracks at www.kerrangradio.co.uk, as can music fans who wish to get their favourite tracks playlisted.
More recent Slicethepie news:
