Know your stuff!
Sounds obvious, but could you imagine trying to sell your product to a customer (whose never heard of it) and they find holes in your sales pitch? It is imperative that you know your product inside and out, before approaching customers, suppliers, or retailers etc. You should be ready for any question thrown at you and know the products benefits and specifications like a well rehearsed script. It’s also important to research rival products and companies in case any questions arise regarding this.

Keep up with and utilise industry news
Know your industry. Use Google alerts, LinkedIn, Twitter, Facebook, or specialist magazines and other media to ensure you stay ‘in the loop.’ It’s important to be able to adapt quickly to industry trends and news to benefit your business. A good way to do this is to keep an up-to-date-blog, comment on industry happenings and give your expert opinion, build your company’s reputation online!

Become ‘intimate’ with your product
OK, so your products new, you know all the technical information and specifications but does it actually work? Have you used it? You better have done! First-hand knowledge of a product you are selling is priceless. The ability to share your personal experiences and benefits will strengthen your sales pitch. I mean if it’s so good why wouldn’t you use it?

Testimonials! Testimonials! Testimonials!
Once you have started selling get some feedback from customers. Find out what they liked or didn’t like about the product and if they would suggest it to a friend. Not only is this useful in weighing up the viability of the product, but positive feedback can be used on your website or sales literature to entice further business. Customers like to hear from people just like them, your killer sales pitch may be charming, but a nod of approval from a peer can often seal the deal.

Take an interest in your customers!
As a small business owner or entrepreneur starting out small, you have the benefit of more ‘hands on’ contact with customers. Use this to your advantage! Take an interest in your customers; find out why they want your product or what they do for a living. This information, far from being just ‘social,’ could help you follow up with additional sales or lead to referrals.

Find out more about innovative UV-C Light Products: www.uv-clightproducts.co.uk.