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News & Features Technology Video ad manager Adap.tv raises $4.5m funding

Video ad manager Adap.tv raises $4.5m funding

Written by Entrepreneur Country on Wednesday, 27 October 2010 16:13
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Video ad manager Adap.tv has raised $4.5 million in its latest funding round, according to a US SEC filing. The startup initially was behind a platform that let publishers manage their online video ad inventory, but the company expanded earlier this yearwith the launch of a first-of-its-kind video ad exchange, pulling in Gannett and Publicis’ VivaKi, among others, as customers.

The new funding brings Adap.tv’s total backing to nearly $30 million. Investors include Spark Capital, Redpoint Venture and Gemini Israel Fund. A spokeswoman confirmed the new cash but did not provide additional details.

Adap.tv announced in October that they had 92% average monthly growth for video ad views in it’s marketplace; that it manages over one billion monthly global video views through its online video advertising platform; and was also ranked by comScore as the third largest online video property measured by video ads delivered.

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Last modified on Thursday, 28 October 2010 12:08
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