The $500m deal for KBB, founded in California in 1926, includes the sale of KBB's sister companies CDM data and CDM Dealer Services and is being backed by Providence Equity Partners and Kleiner Perkins Caulfield & Byers.
Autotrader.com has become the internets most popular destination for buyers and sellers of new, used and collectible vehicles and the acquisition of KBB will add additional valuation tools to its services although the company added that, "Autotrader.com strongly believes in maintainin Kelley Blue Book's independent and ubiased position in the marketplace".
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