"Production of entertainment content is undergoing a massive shift. Artists want to work from anywhere," observed Cloudpic co-founder and CEO Richard Chuang, an Academy Award winning pioneer of the CG and Animation industry in the US, and ex-Dreamworks Animation executive. He explained, "We created the Cloudpic platform to connect studios, artists, producers, and investors from across the world to develop and produce product for international distribution. It effectively removes barriers, and connects talent pools, markets and investment funding from across geographical and cultural regions."

Chu Swee-Yeok, CEO of EDBI, commented that "We are excited about Cloudpic's innovative virtual studio technology and business model. The ability to facilitate remote collaboration and production of world class content by studios across the globe will further strengthen the Singapore Digital Media Content ecosystem and enhance Singapore's position as the Digital Media Hub for Asia. We look forward to helping Cloudpic execute its growth plans, by leveraging our extensive network in key asian markets such as China and India."

Wai Kit Lau of Gobi Partners who led this and the previous investment round is similarly enthusiastic about the synergy between Cloudpic's production and management platform, and Singapore's strengths. Mr. Lau said, "We feel that Singapore's commitment to investing in and growing a world class content industry combined with the Cloudpic platform's ability to transparently manage distributed projects will pave the way to creating very attractive and highly investable media projects."