Consumer markets are on the cusp of a major shift from 'mass marketing' to individual relationship marketing. This has obviously been a feature of B2B interactions for some time, but now low cost interaction via digital channels and big data solutions make this economically viable in B2C markets.
One of the main reasons why Facebook has become so successful and so invaluable is that it's used by so many people on a daily basis. It seems like everyone you know is on Facebook. Certainly, many of your customers may be on Facebook.
Google seem to be really going for it on the internet but I am not sure if they are too late or not.
Rumors are just rumors…right? That is until they become reality (and they almost always do), especially in the Facebook world.
Yesterday I spent some time thinking about how advances in transportation technologies affected the very fabric of village and town society, and about how advances in communications and computing technologies are helping us recreate the village structures we had lost.
Like many, my transition towards now mainstream social media platforms were the result of online activity elsewhere. In my case, a site named Naseeb, meaning destiny, provided a fabulous platform where I could meet likeminded people who could share journals, and, when eventually approved by the administrators, add photographs. My draw towards Facebook was less driven by my friends migration, more on account of the ability to discover and share better on this website.
We all make mistakes, have things go wrong which are out of our control or even have people question our brand's legitimacy. So what do you do? Some will hide, others will sweep it under the carpet, and you may even have people try the old Football trick and take it to the courts. Then there are a few innovative individuals who will run with it and enjoy great success.