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Technology
Technology (509)
Read in our Technology section who the innovators are in the tech and digital markets, as well as advice pieces on using web tools for your business and taking your company online.
Who is the top dog of mobile devices? One day it is Apple, the next Android. It will probably be Windows Phone tomorrow (ok that may be pushing it but you get my point). There is value in understanding this data. However, from the perspective of BYOD, if we are…
Tuesday, 24 April 2012 09:43
Free web tool helps businesses generate capital
Written by Entrepreneur Country
Groupon and other group buying services have become hugely popular in recent years, but North West-based business One iota, is aiming to take them on following the launch of DealsJoy™ – a free platform that enables businesses of any size to capitalise on the growing demand for special offers and…
Networking has recently been through a transformation process with the introduction of social media tools such as Twitter, LinkedIn, and YouNoodle amongst others. The new generation networkers have changed the way we build relationships. So, how can you make the most out of networking?
If you run a business, no matter what size it is, there never seem to be enough hours in the day to get everything you’d like done and it’s even harder if like many entrepreneurs, you are asked to be in many different places at different times, or have to…
The increasing relevance which social media has on branding and marketing has made it essential for brands to maintain a presence across a variety of social media platforms. No doubt managing various accounts in-line with your brands identity and ensuring the effective use of the key social media platforms can…
Wednesday, 04 April 2012 17:56
Mistakes to avoid when taking your business online
Written by Bree Stamp
Both established companies and entrepreneurs alike continue to pursue their pet ideas, investing time and scarce money to build propositions they believe in. But there are common mistakes that are regularly made when taking the first steps into the digital commercial world. In fact there are seven. Here we’ll explain…
In Malcom Gladwell´s book Outliers: The Story of Success, he argues that a large part of success is just about timing, being in the right place at the right time. For instance, he lists nine incredibly fortunate concurrences by which Bill Gates was able to get access to sophisticated computer…
There was a deliberate and noticeable change in the focus of debate at this year’s London Social Media Week (#SMW). Last year, the discussion surrounded the merits (or not) of Facebook “Likes” and how many followers a brand could get on Twitter. This time around there was a fundamentally bigger…
The internet has helped level the playing field and enable small businesses to compete for the vast sums that are spent online each year. British shoppers spent £31.5bn online in the first half of 2011 alone. Thomas Darré Medard Frederiksen, COO at One.com discusses the value of a domain and…
Three new clients. Three stories. All identical. They go as follows: “Year Three of the recession. Demand has collapsed. No-one is making decisions. We’ve got all the right marketing stuff in place (website, squeeze pages, twitter feeds, webinars, followers, auto-responders, banner ads, pay-per-clicks) but we just aren’t making the sales.”
Pay per Click advertising is typically associated with Google Adwords as well as Yahoo! Search marketing and Microsoft adCenter. The advertising model is used to direct traffic to websites, with the advertisers paying the host for clicks on the advert. Traditionally, adverts were placed search engines, appearing on search page…
Wednesday, 28 March 2012 10:36
Business networking app connects entrepreneurs
Written by Anthony Erwin
You know you need to ‘get out there’ and network more but if the thought of walking into a crowded room and knowing where and how to begin is a turnoff, you’re not alone. Cue INTRO – the new business networking app that tells you who you should meet and…
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