Christina Richardson is founder of The Nurture Network the UK’s first on-demand marketing department for start-ups and entrepreneurial growth businesses. Christina has spent much of her career managing and growing FMCG brands worth in excess of £100 million. Now she and her blue-chip trained team, work flexibly across multiple businesses – being their marketing expertise, part time or for specific projects – calling in creative specialists from their network as and when they are needed.
LinkedIn Group for entrepreneurs to collaborate
Website URL: http://www.thenurturenetwork.co.uk
The businesses we work with and admire come up with some ingenious ideas to spread their brand on a budget. They don’t get down in the dumps about not having big advertising budgets; instead they come up with more creative and budget effective solutions, so here's a round-up of 7 practical ideas to get your creative juices flowing:
LinkedIn connects 187 million professionals around the world – with 10 million in the UK - but it’s more than just a 21st century roller deck. To build an online profile successfully requires a clear understanding of your objectives first.
The subject line, headline and lead are the most important aspects to any email campaign. So how do you write better ones and build a memorable marketing strategy around them?
As a growth B2B company, social media provides a window into the conversations and thoughts of your clients, their clients, your competitors, influencers within your industry and most importantly an opportunity to take a lead in the conversations that shape sales decisions.
You are working blind if you are trying to implement an effective marketing strategy without analysing your performance. And now it has never been more accessible to keep track of your results for the activities you do online.
As Amazon’s Jeff Bezos famously said, “Your brand is what other people say about you when you’re not in the room.”
Leading a dynamic, entrepreneurial SME is often akin to the battle of David and Goliath. To win against the big fish you need to be clever and exploit their vulnerabilities; their tendency to become slow moving, tied up in decision-making hierarchies and distanced from the customer.
The way we consume media has dramatically changed in the last ten years: from smart phones to LinkedIn to Facebook and Twitter, we now all have information at our finger tips, instantaneously.
Whether it is for your business stationary, a print advert or creative for a whole media campaign, SMEs need creative services, and getting the best results starts with a clear and inspiring brief from you, the brand owner.
Public relations is one of the most attractive marketing strands to fuel awareness of your business, and as entrepreneurial business leaders you are perfectly positioned to drive this, utilising your network and business story.