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Blog Christina Richardson
Christina Richardson

Christina Richardson

Christina Richardson is founder of The Nurture Network the UK’s first on-demand marketing department for start-ups and entrepreneurial growth businesses. Christina has spent much of her career managing and growing FMCG brands worth in excess of £100 million. Now she and her blue-chip trained team, work flexibly across multiple businesses – being their marketing expertise, part time or for specific projects – calling in creative specialists from their network as and when they are needed.

Twitter: @ChristinaR13

Website: www.thenurturenetwork.co.uk

LinkedIn Group for entrepreneurs to collaborate

Website URL: http://www.thenurturenetwork.co.uk

Wednesday, 02 May 2012 10:33

5 legal tips for your business

The Entrepreneur Country Forum agenda is always packed with inspirational speakers who have personal start-up stories to share. Interspersed with that, is usually a few speakers offering advice on funding, finance, law – but none have been so clear cut as that by David Willbe from law firm Crowell and Moring.

Award winning start-up and bespoke tailoring company A Suit That Fits is launching their first national campaign A Suit for Success, by collaborating with three homeless charities.

Tuesday, 06 March 2012 11:04

The key to a great start-up

Whether setting out to find a start-up idea, or refining and developing an existing one, the most important thing is to create the strongest foundations possible by being genuinely different, and by building a brand.

Friday, 24 February 2012 13:05

Entrepreneur Country's Forum Report: Part 3

Alas, our final instalment from our trip to the Entrepreneur Country Forum this week.  We have been sharing a few snippets and learnings from some of the speakers that stood out for us, read where it starts here: http://thenurturenetwork.wordpress.com/2012/02/21/learnings-from-the-best-at-entrepreneur-country-part-1/

Part 3. Paul Lindley, founder of Ella’s Kitchen and dad of Ella

Thursday, 23 February 2012 12:42

Entrepreneur Country's Forum Report: Part 2

This is our second instalment from our trip to the Entrepreneur Country Forum this week. We are sharing a few snippets and learnings from some of the speakers that stood out for us, read part 1 here: http://thenurturenetwork.wordpress.com/2012/02/21/learnings-from-the-best-at-entrepreneur-country-part-1/

Part 2. Jed Simmons, Director, Head of Original Programming at YouTube, and founder of Next New Networks, which was bought by Google in 2010.

Wednesday, 22 February 2012 15:06

Entrepreneur Country's Forum Report: Part 1

I had the privilege of spending the day with some of the UK’s most inspiring entrepreneurs today at Entrepreneur Country’s ‘Turbo Charge Your Business’ forum. Twice yearly, the EC forum is an absolute must in my diary as it presents a rare opportunity to meet business owners with big visions and great drive, at the same time as listening to inspiring speakers. The perfect combination to get the all-important space to spark further ideas to grow our business and that of those we work with.

The phrase ‘outstanding customer service’ has been bandied around for decades – but as the recession makes the majority turn to trusted brands and value outstanding service over ‘cheap’ perceived value, the focus is really building now. In my view, there are two types of businesses when it comes to outstanding customer service:

...or us for marketing it course, but for the purposes of this blog, we have the inside line from the man who has done it for his heritage family business, Aspall - makers of ciders, vinegars and fruit juices.

The biggest challenge for any start-up or growth business is to build awareness – you need to make more people aware of your great brand. The same challenge applies even to the biggest brands of the world when they are launching new products but inevitably they usually have the budgets to do the job. Reaching your target consumer is no easy task when the average person is exposed to 5000 brand messages every day, but there are creative ways to both reach them and cut through the noise.

Many thought leaders make observations that we are seeing a shift away from the traditional career path to a freelance model. Largely recognised in the US it is only starting to emerge in the UK. It has been commonplace for creatives and developers to adopt this model in the UK, but now I am seeing professions previously tied to PAYE emerging with a freelance model of their own.
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