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What is Ecosystem Economics™?

Ecosystem Economics™ is the framework which underpins entrepreneurcountry Global and Ariadne Capital’s investment business. At a high level, the companies who organise the business model for their ecosystem win big.

Because of the network-orientation of business and life today, nothing in business is linear anymore. There is a multi-stakeholder network at the core of every business model.  No matter what industry you are in, you are participating in a transaction, not merely buying or selling to another entity.

The individual’s data – whether financial services, health, mobile telecoms – are powering many of the services today. The individual should have an economic upside for the use of their data.

The companies which are reshaping their industries are leveraging consumer data in order to provide better services, and organising the economics for each party in the core transaction of their industry.

These articles explain Ecosystem Economics™ in detail as well as Chapter 4 of Welcome to entrepreneurcountry:

Case Studies

Over the past 12 years, Ariadne Capital & entrepreneurcountry have been able to back game changing companies. The defining attribute these companies have displayed has been their ability to create an ecosystem where everyone wins. Ecosystem Economics™ TM™ is the enabiling force that allows for business to thrive across the globe. Below are examples of Ecosystem Economics™ TM™ in action:


by entrepreneurcountry

Monitise plc (LSE: MONI.L) is the global trusted enabler in Mobile Money solutions, with proven technology and expertise to enable financial institutions and other service providers to offer a wide range of mobile banking, payments and commerce services to their customers in developed, emerging and hybrid territories.

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by entrepreneurcountry

SoundOut is a web based music technology and data company using crowdsourcing and the wisdom of crowds to predict the market potential and demographic resonance of new music.

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by entrepreneurcountry

Seamless is a great example of Ecosystem Economics™ in action in the financial services sector. Seamless are a global mobile payments company that provides prepaid top-up systems and mobile payment services for mobile operators, distributors, retailers and consumers.

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Digital Stores

by entrepreneurcountry

Digital Stores is an online retailer and leading supplier of complete end-to-end e-commerce and fulfilment services in the UK. It specialises in running online stores for personality and character brands in the music and entertainment industry.

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Lime & Tonic

by entrepreneurcountry

Lime & Tonic is a business that used the model of Ecosystem Economics™ in order to disrupt the retail and leisure market. Lime & Tonic provides affluent consumers with access to unique social activities and dining experiences in the world’s most dynamic cities, in the form of a social agenda.

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Read more from Case Studies

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Coursera offers insight for entrepreneurial Greek hopefuls

Written by Shawna Warmington-Brown on Monday, 02 June 2014.

Coursera's online education platform has changed the way the world learns with its impressive array of MOOCs (Massive Open Online Courses). But its partnership with indigenous and international bodies to deliver a live entrepreneurship course with specialist Greek content shows that local knowledge still matters.

Bugsense: how David met Goliath

Written by Shawna Warmington-Brown on Monday, 02 June 2014.

Startups all over Europe are full of intrepid entrepreneurs who are keen to make their mark on the business world. As they grow and develop their companies, many of these Davids have aspirations to attract the attentions of a Goliath who will take them to the next level. Bugsense, a crash reporter for mobile phones, has done just that.   

Startups all over Europe are full of intrepid entrepreneurs who are keen to make their mark on the business world. As they grow and develop their companies, many of these Davids have aspirations to attract the attentions of a Goliath who will take them to the next level. Bugsense, a crash reporter for mobile phones, has done just that.   

Globo: making waves in Silicon Valley

Written by Amit Pau on Monday, 12 May 2014.

In the digital age, there are few businesses that can truthfully say they still stick to the traditional 9-5 working day. Recognising the complications that arise from mobile communication and working remotely, an intrepid Greek-based startup is developing technology that complements the 'new normal' of employees staying connected even when outside the office.

Workable continues its rise with $1.5million fund raise

Written by Shawna Warmington-Brown on Monday, 12 May 2014.

Bred out of a combination of desperation and 60% youth unemployment, the tech scene in Greece is beginning to thrive. The latest success story is that of Workable, the developer of a cloud-based recruitment platform for SMEs, which has recently confirmed a new investment of $1.55 million.

Greek startup disrupting drone space

Written by Jessica Hashemi on Monday, 12 May 2014.

Drones are rarely out of the news, but a humanitarian startup led by Greek-American entrepreneur Andreas Raptopoulos and his company Matternet aims to revolutionise the way we perceive these unmanned aerial vehicles (UAVs). Goliath online retail company Amazon has already gone public with their plans to use unmanned drones to deliver goods to their customers' homes, but Matternet has an even more innovative and admirable goal.

Acquiring Silicon Valley businesses from Athens

Written by Maria Kagkelidou on Wednesday, 07 May 2014.

Athens-based Globo is considered one of the 10 strongest businesses in the world in Enterprise Mobility Management and in Mobile Application Development Technology. It is buying out Silicon Valley businesses and planning to create hundreds of jobs in the next few months in Greece and abroad. Maria Kagkelidou spoke to Kostis Papadimitrakopouls, Globo founder and CEO, who also presides over Greece's Association of Mobile Application Companies, to find out more. 

Interview With Marco Veremis, Founder of Upstream

Written by Maria Kagkelidou on Friday, 07 March 2014.

Marco Veremis, the leading figure of the Greek ICT industry and recently named Entrepreneur of the Year 2013 by EY, founded Upstream 12 years ago. Since then, Upstream, an Athens-based mobile monetization business, has become a world-leader in its field and an incubator for other entrepreneurial efforts such as Workable, the HR SaaS provider, and Persado, a pioneer at marketing language engineering.

Greek Digital Marketplace Startups

Written by Theoharis Mihailidis on Wednesday, 22 January 2014.

Entrepreneurs try to find gaps in a market and swiftly move in to fill them. Greece's new generation of technology entrepreneurs are no exception to this age-old rule of business. 

Lean Start Ups from Silicon Valley

Written by Dr. Dimitri Papaioannou on Tuesday, 10 December 2013.

Those that have been close to successful Lean startups know this is the most effective approach when exploring market opportunities and building high-performance teams. In the David and Goliath paradigm, part of being Lean is being open to working with large corporations to allow for access to market knowledge, as well as scale and distribution.

Greece’s Emerging Travel Start-ups: Part 2

Written by Theoharis Mihailidis on Wednesday, 20 November 2013.

Last week, I spoke about the ever growing ecosystem of technology startups on the rise in Greece (mostly Athens). Here are four travel search engines emerging from Greece to add to the mix.

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