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What is Ecosystem Economics™?

Ecosystem Economics™ is the framework which underpins entrepreneurcountry Global and Ariadne Capital’s investment business. At a high level, the companies who organise the business model for their ecosystem win big.

Because of the network-orientation of business and life today, nothing in business is linear anymore. There is a multi-stakeholder network at the core of every business model.  No matter what industry you are in, you are participating in a transaction, not merely buying or selling to another entity.

The individual’s data – whether financial services, health, mobile telecoms – are powering many of the services today. The individual should have an economic upside for the use of their data.

The companies which are reshaping their industries are leveraging consumer data in order to provide better services, and organising the economics for each party in the core transaction of their industry.

These articles explain Ecosystem Economics™ in detail as well as Chapter 4 of Welcome to entrepreneurcountry:

Case Studies

Over the past 12 years, Ariadne Capital & entrepreneurcountry have been able to back game changing companies. The defining attribute these companies have displayed has been their ability to create an ecosystem where everyone wins. Ecosystem Economics™ TM™ is the enabiling force that allows for business to thrive across the globe. Below are examples of Ecosystem Economics™ TM™ in action:


by entrepreneurcountry

Monitise plc (LSE: MONI.L) is the global trusted enabler in Mobile Money solutions, with proven technology and expertise to enable financial institutions and other service providers to offer a wide range of mobile banking, payments and commerce services to their customers in developed, emerging and hybrid territories.

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by entrepreneurcountry

SoundOut is a web based music technology and data company using crowdsourcing and the wisdom of crowds to predict the market potential and demographic resonance of new music.

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by entrepreneurcountry

Seamless is a great example of Ecosystem Economics™ in action in the financial services sector. Seamless are a global mobile payments company that provides prepaid top-up systems and mobile payment services for mobile operators, distributors, retailers and consumers.

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Digital Stores

by entrepreneurcountry

Digital Stores is an online retailer and leading supplier of complete end-to-end e-commerce and fulfilment services in the UK. It specialises in running online stores for personality and character brands in the music and entertainment industry.

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Lime & Tonic

by entrepreneurcountry

Lime & Tonic is a business that used the model of Ecosystem Economics™ in order to disrupt the retail and leisure market. Lime & Tonic provides affluent consumers with access to unique social activities and dining experiences in the world’s most dynamic cities, in the form of a social agenda.

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Read more from Case Studies


PublicVine: boosting Africa's sharing economy

Written by Jessica Hashemi on Tuesday, 03 June 2014.

Nam Mokwunye's online and mobile social video marketplace has one sole aim: to capitalise on the creativity and cachet of the $5.1bn Nollywood market, and take Nigerian content global.

Savannah Fund boosts Africa's startup scene

Written by Shawna Warmington-Brown on Tuesday, 03 June 2014.

The Nairobi-based Savannah Fund has accepted three more tech startups into its accelerator class. The latest entrants, Zevan Limited from Kenya, Ghana's BIGxGh and Nigeria's UniSmart, take the tally of supported companies to 13 in just a few years.

How MYC4 is changing the funding landscape

Written by entrepreneurcountry on Monday, 12 May 2014.

African economic growth is expected to rise to 4.7% this year, but there are concerns that the US Federal Reserve's exit from quantitative easing will stem the capital inflow required to sustain this level of growth. Innovative startup MYC4, co-founded by Mads Kjær (one of Denmark's most successful entrepreneurs), is emphatically addressing these concerns.

Microsoft pledges support to five African startups

Written by entrepreneurcountry on Monday, 12 May 2014.

In an effort to empower the next generation of entrepreneurs and developers in Africa, Microsoft is offering financial support to five of the continent's brightest startups. Under the 4Afrika initiative, the American Goliath will act as both financial backer and entrepreneurial mentor to a fortunate handful of David enterprises.

LeadPath Nigeria launches $1.5m startup fund

Written by Jessica Hashemi on Monday, 12 May 2014.

In a drive to bridge the gap between startups and corporations with market dominance in Africa, LeadPath Nigeria is hoping to corner the Nigerian seed capital market with its innovative new offering. The investor unveiled its new $1.5 million accelerator fund and startup workshop in front of hundreds of investors, entrepreneurs and developers at a recent convention in Lagos, paving the way for a deluge of investments.

Nigeria's Answer To iTunes

Written by Shawna Warmington-Brown on Monday, 12 May 2014.

Nigerian start-up MyMUSIC may be a fledgling company, but its certainly not short on ambition. Aiming to become the iTunes of its continent, its software plans to unite music enthusiasts in Africa with the artists they love by introducing easily accessible mobile downloads. Due to launch in public beta within a few weeks, the MyMUSIC app will charge around $0.33 per song.

Duo partner to accelerate Nigerian mobile startups growth

Written by Nonso Ndumanya on Wednesday, 19 March 2014.

African Tech Investors 88mph and L5Lab Partner to Accelerate Nigerian Mobile Start-Ups. The 440 accelerator, a joint venture between African seed investment companies 88mph and L5Lab, is set to invest a minimum of US$1.5 million in mobile and internet startups in Nigeria over two years, starting from September 1.

Funding the Nigerian Ecosystem

Written by Jason Njoku on Tuesday, 04 February 2014.

Funding for tech-start-ups doesn’t really exist in Nigeria. The banks tend not to lend to those who aren’t wealthy already and even for those that do, interest rates are prohibitively high. Without private investment, you almost certainly will not be able to start up your own internet company; the vast majority of young people cannot even afford a decent internet connection for themselves, let alone enough bandwidth to power an office.

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