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PublicVine: boosting Africa's sharing economy

Written by Jessica Hashemi Tuesday, 03 June 2014.

Nam Mokwunye's online and mobile social video marketplace has one sole aim: to capitalise on the creativity and cachet of the $5.1bn Nollywood market, and take Nigerian content global.

shutterstock 137517701Nigeria has been earmarked as the first market to be opened for video vendor registration thanks to Nollywood's status as the third largest film market in the world, and the influence of the Nigerian music industry across Africa. And PublicVine has already secured an investment of more than $5m from media magnate Joel Anderson, with a global launch date pencilled for 6th June 2014.

But rather than simply expanding Nollywood's reach, PublicVine is building a democratic economic ecosystem that gives small-scale innovators a platform to build and run their own stores, from which they can rent and sell video content to consumers across Africa and around the world.

By bypassing traditional platforms and giving content creators the opportunity to share their work over mobile and online networks, PublicVine is mirroring business models championed by the likes of Apple's App Store and Google Play. It is empowering small-scale creators to reach audiences that were once unavailable, while the latent creativity and innovation in the African entertainment market fuels the growth of the PublicVine platform.

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About the Author

Jessica Hashemi

Jessica Hashemi

Jessica Hashemi joined entrepreneurcountry in December 2013 as the content manager, after graduating from the University of Leeds with a degree in English Language and Literature. Her current responsibilities include managing the entrepreneurcountry website and online articles, as well as creating a weekly newsletter for investors and entrepreneurs.
Her main priorities are to search for, and find, unique and intelligent contributors, assisting them in the construction of informative and relevant articles as well as promoting them through social media channels.
With a background in writing, social media, travelling, and student led startups, Jessica occasionally contributes her own pieces to entrepreneurcountry as well as maintaining the site.



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