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What is Ecosystem Economics™?

Ecosystem Economics™ is the framework which underpins entrepreneurcountry Global and Ariadne Capital’s investment business. At a high level, the companies who organise the business model for their ecosystem win big.

Because of the network-orientation of business and life today, nothing in business is linear anymore. There is a multi-stakeholder network at the core of every business model.  No matter what industry you are in, you are participating in a transaction, not merely buying or selling to another entity.

The individual’s data – whether financial services, health, mobile telecoms – are powering many of the services today. The individual should have an economic upside for the use of their data.

The companies which are reshaping their industries are leveraging consumer data in order to provide better services, and organising the economics for each party in the core transaction of their industry.

These articles explain Ecosystem Economics™ in detail as well as Chapter 4 of Welcome to entrepreneurcountry:

Case Studies

Over the past 12 years, Ariadne Capital & entrepreneurcountry have been able to back game changing companies. The defining attribute these companies have displayed has been their ability to create an ecosystem where everyone wins. Ecosystem Economics™ TM™ is the enabiling force that allows for business to thrive across the globe. Below are examples of Ecosystem Economics™ TM™ in action:


by entrepreneurcountry

Monitise plc (LSE: MONI.L) is the global trusted enabler in Mobile Money solutions, with proven technology and expertise to enable financial institutions and other service providers to offer a wide range of mobile banking, payments and commerce services to their customers in developed, emerging and hybrid territories.

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by entrepreneurcountry

SoundOut is a web based music technology and data company using crowdsourcing and the wisdom of crowds to predict the market potential and demographic resonance of new music.

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by entrepreneurcountry

Seamless is a great example of Ecosystem Economics™ in action in the financial services sector. Seamless are a global mobile payments company that provides prepaid top-up systems and mobile payment services for mobile operators, distributors, retailers and consumers.

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Digital Stores

by entrepreneurcountry

Digital Stores is an online retailer and leading supplier of complete end-to-end e-commerce and fulfilment services in the UK. It specialises in running online stores for personality and character brands in the music and entertainment industry.

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Lime & Tonic

by entrepreneurcountry

Lime & Tonic is a business that used the model of Ecosystem Economics™ in order to disrupt the retail and leisure market. Lime & Tonic provides affluent consumers with access to unique social activities and dining experiences in the world’s most dynamic cities, in the form of a social agenda.

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StartmeupHK seminar: Why Hong Kong may just be the place to grow your business

Written by Shawna Warmington-Brown on Thursday, 26 June 2014.

I had the pleasure of attending the StartmeupHK seminar and networking lunch last week, and there was no mistaking Held at the highly-regarded accelerator space Level 39, the backdrop of Canary Wharf from 39 floors up was the perfect accompaniment to what was an inspiring and informative afternoon. The aim of the event was to show the potential of Hong Kong as a vibrant island with unlimited potential for business growth, and following an afternoon of impassioned talks by entrepreneurs already working in the city, there was certainly a positive impression left.

Entrepreneur Profile: John Booth, Co-Founder of Midpoint

Written by Jessica Hashemi on Wednesday, 25 June 2014.

Midpoint is a fin-tech company that has developed and runs the world's first peer-to-peer international currency payments platform that offers dramatically lower foreign currency exchange costs for both consumers and businesses.

Don't Leave Innovation To Chance

Written by Simon Hill on Wednesday, 25 June 2014.

Entrepreneurs know the value of a good idea better than anyone. That spark, creative push or lightbulb moment are what many entrepreneurs base their business on. Ideas and innovations are the lifeblood of a start-up – without one you are up against things from the word go.

Tech entrepreneur Stuart Marks teams up with John Lewis to find the next big retail startup

Written by Shawna Warmington-Brown on Tuesday, 24 June 2014.

Retail giant John Lewis are clearly a company that understands that startups have the potential to shape the future, if the launch of their tech incubator - JLAB - last month is anything to go by. This initative was carried out in collaboration with serial tech entreperenuer and Angel Investor Stuart Marks, who was also on the panel to help pick the finalists.The finalists include Localz which allows retailers to know when their best customers are in-store, and Viewsy which allows retailers to track customer behaviour in-store in order for them to give individuals more unique and tailored services (see full list of finalists below).

Informal Care: Support from your social network (Family, Friends, and the Community)

Written by Dr Mohammad Al-Ubaydli on Monday, 23 June 2014.

It is well known that an increasingly aging population is one of Europe's social and economic challenges. For the health care industry this means that, according to the new report from Nesta Impact Investments, the current health care system will fail to meet the demands of the population, perhaps as soon as in ten years time. The need now is to build a system that will provide for the anticipated care and support needs, whilst delivering improved quality of life.

The launch of Facebook’s Slingshot app and the trick of engaging teens on social media

Written by Louise Orpin on Monday, 23 June 2014.

This week, in a bid to be seen as "cool" again to teens on mobile and social platforms, Facebook launched its latest app Slingshot. It was around last month too as Facebook accidentally pushed Slingshot live in Malaysia and then pulled it out again.

Financial Market Party in Full Swing

Written by Ian Stewart on Monday, 23 June 2014.

It was William McChesney Martin, Chairman of the US Federal Reserve Bank in the '50s and '60s, who famously remarked that it was the job of central bankers to "take away the punch bowl just when the party gets going".

FileMaker team up with Oscar winners Framestore to 'make the impossible possible'

Written by Shawna Warmington-Brown on Friday, 20 June 2014.

Designed to work across the iPhone, iPad, Mac and Windows, FileMaker allows you to run reports, manage your customer data and so much more. In other words, if you're looking to 'streamline you business' then FileMaker just may be your go-to tool. It would seem that London based visual effects company and Oscar winners Framestore got the memo - if their recent collaboration with the business solution is anything to go by - and on the 23rd June at the Regent Street Apple branch, you can expect to find out a whole lot more.

ICT Spring Europe 2014: Innovating The Customer Experience

Written by entrepreneurcountry on Friday, 20 June 2014.

On the 3rd and 4th of July 2014, more than 3000 attendees from more than 60 countries will gather at the new conference centre in Luxemborg Kirchberg. This annual two-day event aims at encouraging exchange on innovation and trends, with current topics in Information and Communication Technologies in Europe. This year's edition focuses on "Innovating The Customer Experience" throughout FinTech solutions. Addressing topics such as virtual currencies, security and the value of ecommerce.

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