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What is Ecosystem Economics™?

Ecosystem Economics™ is the framework which underpins entrepreneurcountry Global and Ariadne Capital’s investment business. At a high level, the companies who organise the business model for their ecosystem win big.

Because of the network-orientation of business and life today, nothing in business is linear anymore. There is a multi-stakeholder network at the core of every business model.  No matter what industry you are in, you are participating in a transaction, not merely buying or selling to another entity.

The individual’s data – whether financial services, health, mobile telecoms – are powering many of the services today. The individual should have an economic upside for the use of their data.

The companies which are reshaping their industries are leveraging consumer data in order to provide better services, and organising the economics for each party in the core transaction of their industry.

These articles explain Ecosystem Economics™ in detail as well as Chapter 4 of Welcome to entrepreneurcountry:

Case Studies

Over the past 12 years, Ariadne Capital & entrepreneurcountry have been able to back game changing companies. The defining attribute these companies have displayed has been their ability to create an ecosystem where everyone wins. Ecosystem Economics™ TM™ is the enabiling force that allows for business to thrive across the globe. Below are examples of Ecosystem Economics™ TM™ in action:


by entrepreneurcountry

Monitise plc (LSE: MONI.L) is the global trusted enabler in Mobile Money solutions, with proven technology and expertise to enable financial institutions and other service providers to offer a wide range of mobile banking, payments and commerce services to their customers in developed, emerging and hybrid territories.

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by entrepreneurcountry

SoundOut is a web based music technology and data company using crowdsourcing and the wisdom of crowds to predict the market potential and demographic resonance of new music.

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by entrepreneurcountry

Seamless is a great example of Ecosystem Economics™ in action in the financial services sector. Seamless are a global mobile payments company that provides prepaid top-up systems and mobile payment services for mobile operators, distributors, retailers and consumers.

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Digital Stores

by entrepreneurcountry

Digital Stores is an online retailer and leading supplier of complete end-to-end e-commerce and fulfilment services in the UK. It specialises in running online stores for personality and character brands in the music and entertainment industry.

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Lime & Tonic

by entrepreneurcountry

Lime & Tonic is a business that used the model of Ecosystem Economics™ in order to disrupt the retail and leisure market. Lime & Tonic provides affluent consumers with access to unique social activities and dining experiences in the world’s most dynamic cities, in the form of a social agenda.

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Read more from Case Studies

South Africa

South African display technology startup Onyx showcases at Venditalia

Written by Shawna Warmington-Brown on Tuesday, 03 June 2014.

Onyx Display Media's interactive, HD, stand-alone or fridge-fitted display solution Onyx-Glass will be part of Intel's stand at international vending trade show Venditalia.

A Glimmer of Hope - a new strategy for Ethiopia

Written by Shawna Warmington-Brown on Monday, 12 May 2014.

A Glimmer of Hope, a philanthropic crowdfunding concept, is changing the way that charities fundraise and effect change on the ground, by applying their expertise and allowing donors to back the projects that appeal to them without losing even a $1 to administrative costs.

ESOKO: harnessing the network effect

Written by Jessica Hashemi on Monday, 12 May 2014.

Agricultural networks in Africa are better connected today thanks to the work of Esoko's innovative communications platform. The principle behind Esoko is that agricultural value chains can be enhanced by better sharing of information. For example, partners can help farmers by sharing live changes in market prices, enabling them to negotiate fair prices; or distributors can track the progress of shipments via SMS to better manage logistics and keep clients informed.

How MYC4 is changing the funding landscape

Written by entrepreneurcountry on Monday, 12 May 2014.

African economic growth is expected to rise to 4.7% this year, but there are concerns that the US Federal Reserve's exit from quantitative easing will stem the capital inflow required to sustain this level of growth. Innovative startup MYC4, co-founded by Mads Kjær (one of Denmark's most successful entrepreneurs), is emphatically addressing these concerns.

Microsoft pledges support to five African startups

Written by entrepreneurcountry on Monday, 12 May 2014.

In an effort to empower the next generation of entrepreneurs and developers in Africa, Microsoft is offering financial support to five of the continent's brightest startups. Under the 4Afrika initiative, the American Goliath will act as both financial backer and entrepreneurial mentor to a fortunate handful of David enterprises.

Social lending startup Lendico launches in South Africa

Written by Jessica Hashemi on Monday, 12 May 2014.

What happens when a small business owner in South Africa wants a loan in order to expand their business? Until recently, geographical remoteness and restrictive economical and political conditions meant it was too expensive for local South African banks to lend startups the money they need to grow. But thanks to the emergence of social lending, small business owners can now get access to these vital funds.

Close Your Eyes And Jampp: An Entrepreneurial Journey

Written by Joana Picq on Tuesday, 29 April 2014.

I was born in Paris, grew up in Rio, studied in the US, lived in South Africa and Australia then worked at Microsoft in France and Germany, but when it came down to launching my first business I moved to London for it. There is something about the English speaking world that attracts task driven and results oriented people, making it an ideal environment to build something from nothing.

Entrepreneur Tom Raviv: From Silicon Valley to Silicon Cape

Written by Tom Raviv on Tuesday, 15 April 2014.

The story of Hiifi began during a family vacation to Mykonos in 2012. As a traveller, I realized how precious Wi-Fi is to stay connected (especially coming from South Africa with data roaming prices through the roof). I was out one night and wanted to 'check-in' to my location using Facebook. The problem was that I could not get access to the Wi-Fi, the place was too crowded and the Wi-Fi was blocked by a password. This seemed illogical to me. I wanted to socially market this place through Facebook, but they prevented me from doing so by blocking off the Internet. It was through that frustration that Hiifi was born.

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